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| Image: Facebook |
Nollywood actress Dayo Amusa has issued a firm warning to businesses and vendors, urging them to stop using her name, photos, or videos to market their products without her explicit consent. The popular actress, known for her dynamic presence in Nollywood and active engagement on social media, made her stance clear in a statement shared on her official Instagram page.
In the message, Amusa emphasised that simply purchasing a product or service from a company does not grant the business the right to claim her as a brand ambassador or promote their services using her likeness. She clarified that many vendors wrongly assume that her patronage implies automatic endorsement — a misconception she strongly rejected.
“Henceforth, if I pay for your product or service, don’t expect me to mention or tag you in my post,” Amusa stated. Her words were direct and uncompromising, making it evident that she will no longer tolerate unauthorised use of her image or identity for marketing purposes.
Amusa’s warning specifically targets businesses leveraging her social media fame to attract customers. She highlighted that her photos, videos, and personal content are private property, and using them for publicity or promotional purposes without her approval will have legal consequences. “Do not use my picture or video for any promotional purpose without my consent. If you do, you will face the consequences,” she wrote, underscoring the seriousness of her directive.
The actress also took time to address another common misunderstanding among some business owners. She noted that she is not running a charity, and while she engages in humanitarian work through her Dayo Amusa Foundation, her personal purchases or interactions with companies should not be mistaken for charitable endorsements or sponsorships.
Her statement serves as both a clarification and a warning to companies that might think using her image without consent is acceptable. By drawing a clear line between her personal life and her public persona, Amusa is asserting her rights as an individual and public figure.
The actress’s message has been widely praised by fans and industry watchers for highlighting a growing issue in Nigeria’s business and entertainment space, where celebrities often face unauthorised use of their identity for commercial gain. Legal experts note that the misuse of a celebrity’s image or endorsement without consent is actionable under intellectual property and privacy laws, meaning businesses could face lawsuits or other penalties if they violate these rights.
Amusa’s firm stance is expected to serve as a precedent for other public figures, emphasizing that personal branding and image rights are not to be exploited, regardless of an individual’s celebrity status. Her proactive approach demonstrates an increasing awareness among Nollywood stars about protecting their identity and the commercial value of their personal brand.
By drawing attention to the issue, Dayo Amusa is also educating the public and her fans about respecting celebrities’ rights, while making it clear that her support for any product or service must be voluntary and consensual. Her insistence on this distinction reinforces the importance of professional ethics and respect in commercial engagements with public figures.
In conclusion, Dayo Amusa’s warning serves as a strong reminder to vendors and business operators: using her name, images, or videos without her explicit permission is strictly prohibited and will carry consequences. The actress has made it unmistakably clear that her personal and professional boundaries must be respected, reaffirming her position as a conscientious and empowered figure in Nollywood.
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