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| Credit: Apple Music |
Apple Music has officially announced Nigerian powerhouse rapper, ODUMODUBLVCK, as its featured artist for Rap Life Africa for October. The Abuja-based artist, known for his unique blend of genres, is spotlighted on the platform's premier hip-hop destination, marking a pivotal moment in his skyrocketing career and further cementing the global reach of African hip-hop.
This October feature comes on the heels of the release of his highly anticipated new album, INDUSTRY MACHINE. The project, which dropped earlier this month, has been dominating charts across the continent, showcasing ODUMODUBLVCK's unfiltered storytelling and dynamic, high-energy delivery. He has coined his signature sound as "Okporoko Rhythms," an eclectic fusion that boldly incorporates elements of Grime, Drill, Highlife, and traditional Afrobeat, creating a sound that is both raw and distinctly Nigerian.
> "This cover is bigger than me. It's for Abuja, for Naija, for every young blood that believed in raw sound before the world tuned in," ODUMODUBLVCK told Apple Music. "When I say the machine, I'm talking about a system built on three things: diligence, versatility, and togetherness. My journey is bigger than me—it's my team, my city, and my fans moving as one. That's the energy I bring to this industry.”
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The Rap Life Radio episode, hosted by Global Editorial Head of Hip-Hop and R&B Ebro Darden alongside Africa Now Radio host Nandi Madida, will feature an in-depth conversation with the artist about his creative process, the influences behind the new album, and the burgeoning hip-hop scene in Abuja.
The Rise of the Abuja Phenom
ODUMODUBLVCK’s ascent to prominence has been one of the most compelling stories in African music over the past few years. While he's been an active figure for some time, his career took an explosive turn in 2023 with the release of the massive hit single, "Declan Rice." The track, named after the famous English footballer, became a continental anthem and was even famously used by Arsenal Football Club to announce Rice's signing, demonstrating the rapper's crossover appeal beyond music and into global pop culture.
His earlier body of work, including the 2023 mixtape EZIOKWU, established him as a lyricist who spoke to the terse realities of urban life in Nigeria with unflinching honesty and poetic depth. This consistent output and his commitment to his distinct sound are what have distinguished him in a highly competitive market.
Beyond his music, ODUMODUBLVCK has carved out a unique cultural presence, often seen wearing the traditional Okpu Agu (lion's head cap) of the Igbo people, representing his Delta State roots and warrior spirit. This aesthetic, coupled with high-profile collaborations with major brands and international artists like Wizkid, Davido, and Stormzy on his new album, underscores his status as a significant cultural movement, not just a rapper.
Spotlight on African Hip-Hop
Apple Music’s decision to feature ODUMODUBLVCK for Rap Life Africa continues its commitment to platforming the continent's diverse hip-hop talent. The Rap Life Africa playlist serves as the definitive hub for the best new and breaking rap music from across Africa, providing a global launching pad for artists pushing the boundaries of the genre.
This month's radio episode will also shine a light on other African talents, including visionary South African producer Kay Faith and her new single "Online", as well as Brotherkupa's latest release "Please Don't Kill My Vibe" featuring Blxckie and **K1llbrady$, showcasing the cross-border collaborations shaping the future of African music.
ODUMODUBLVCK’s selection is a powerful statement about the genre's current vitality, proving that the raw, authentic sound emerging from cities like Abuja is ready for the world stage.
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