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Nigerian singer and songwriter Johnny Drille has shed light on the financial difficulties African artists face from music streaming platforms.
Speaking on the CreativiTea podcast, the Mavin Records artist revealed that Nigerian musicians earn significantly less from streaming compared to artists in countries like the United Kingdom.
According to Drille, a million streams from Nigeria could generate just $300 for an artist, while the same number of streams from the UK could bring in as much as $5,000.
He explained, “If your 1 million streams are from Nigeria, it’s probably like $300. But the same number from the UK could be around $5,000.”
The singer described the wide gap as one of the major challenges preventing African artists from fully benefiting from their creative work. He noted that while streaming numbers may look impressive, the actual earnings often fall short of reflecting the time, effort, and artistry invested in the music.
Despite these challenges, Johnny Drille remains optimistic and encouraged emerging musicians to stay committed to their craft.
He said, “It might be tough early on, but if you believe this is your path, just keep pushing. At some point, it will happen for you.”
Drille also advised young artists not to rely solely on streaming revenue, but to explore multiple avenues to monetize their talent. He recommended live performances, brand endorsements, and international opportunities, noting that these often hold the most substantial financial rewards for dedicated musicians.
By speaking openly about the financial realities of music streaming in Africa, Johnny Drille is highlighting a pressing issue for the industry, while also inspiring upcoming artists to remain focused and strategic in building sustainable careers.
Watch him speak below…
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