Olamide Says Being a Music Executive Is Easier Than Being an Artist - Simply Entertainment Reports and Trending Stories

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Monday, August 4, 2025

Olamide Says Being a Music Executive Is Easier Than Being an Artist

Olamide Says Being a Music Executive Is Easier Than Being an Artist
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Renowned rapper and YBNL founder, Olamide, has revealed that he finds managing a record label far less demanding than being in the limelight as an artist.


Speaking during a recent interview with YouTuber Korty EO, Olamide reflected on his experience running YBNL and how his background as an artist helps him relate more effectively with the creatives he mentors.


“It’s way much easier for me being a music executive than an artist because I’m an artist so I’ve an understanding of the needs of creatives,” he said.


He went on to explain that he’s familiar with the emotional waves artists go through in their careers and can easily recognize when they’re going through intense moments.


“I know the way we think, I know the way we see things. I know when we are in an element. I know when we want to run mad. I know when we are getting high on our supply. I know when we are getting high on the fame, life, money and success. So, it’s easier for me to deal with creatives. I try not to bite more than I can chew.”


Olamide also spoke about genre-switching, particularly among rappers who venture into singing, saying that he doesn’t allow himself to be boxed into any specific label.


“You can’t box me and call me a rapper— I love music,” he said.


Under Olamide’s leadership, YBNL has grown into one of Nigeria’s most successful record labels, launching the careers of notable acts like Fireboy DML and Asake.


Watch him speak below…


#Olamide

#Music

#Ybnl

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