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In June 2025, Nigerian comedian and content creator Emmanuel Ejekwu, popularly known as Sabinus or "Mr Funny", made headlines with a record-breaking achievement. His latest comedy skit titled "Sabinus in London" became the most-watched African comedy video ever, crossing over 200 million views on YouTube.
A Historic Viral Hit
Released earlier in the month, Sabinus in London captured the hilarious experiences of Nigerians adjusting to life in the UK. The skit struck a chord with both local and international audiences, quickly going viral. Social media platforms exploded with reactions, memes, and quotes from the video.
Fans left comments like:
“Sabinus is a national treasure. I watched this skit 10 times and still laughed!”
“When your mum says ‘just greet them for me’ in London 😂😂😂”
It wasn’t just entertainment — the skit became a global cultural moment.
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Why June 2025 Was a Turning Point
Sabinus reached over 200 million views on a single skit — the first for an African comedy creator.
His video gained traction across continents, shared by celebrities and influencers in Nigeria, the UK, and the US.
His content sparked deep conversations among Nigerians in the diaspora about immigration, identity, and culture shock.
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Beyond One Skit: The Business of Sabinus
Sabinus is not just a comedian — he’s a brand. In 2025, he ranked among the top six richest skit-makers in Nigeria, with an estimated net worth of $650,000. His income comes from YouTube, Facebook monetization, brand endorsements, and sold-out live shows.
He shares the spotlight with other top creators like Broda Shaggi, Sydney Talker, Taaooma, Cute Abiola, and Brain Jotter, all earning from Africa’s growing digital content economy.
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What Sets Sabinus Apart
What makes Sabinus unique is his ability to turn everyday situations into relatable comedy. His physical expressions, timing, and dialogue delivery keep fans glued. His skits often reflect real societal issues, presented through humor — which connects with both young and older audiences.
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Impact and Reactions
The Sabinus in London skit did more than entertain. It opened up discussions about life abroad, immigrant expectations, and the clash of cultures. Many Nigerians living overseas praised the skit for its accuracy and humor, saying it reminded them of their own experiences.
Sabinus' popularity shows how powerful digital content has become. He represents a generation of creators who mix comedy with storytelling and cultural education. More importantly, he shows how skit-making can lead to sustainable careers in Nigeria.
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Looking Ahead
With his massive June success, Sabinus has set a new standard for skit-makers. His future looks bright as he plans more collaborations, global shows, and brand deals.
His success highlights a shift in entertainment — where digital comedians are no longer just funny faces on social media. They are storytellers, influencers, and global voices.
Sabinus' journey is a reminder that African creators can compete on the world stage — using creativity, authenticity, and a bit of humor.
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