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A new chapter in Nigerian film exhibition is underway, as FilmHub has rolled out its first community cinema in Navy Town, Ojo, Lagos.
This initiative isn't just a typical movie theater opening it’s a bold experiment aimed at transforming cinema access across Nigeria. In a country where access to theaters remains mostly urban, FilmHub is betting big on bringing movies directly to underserved communities.
This pilot location, opened on May 23, 2025, premiered with Omoni Oboli’s Wives on Strike 3 and was met with encouraging reception. In just 10 days, the cinema despite lacking food services or traditional advertising recorded over 150 ticket sales per screening and brought in six-figure earnings. Tickets were priced accessibly, with discounts offered to Navy Wives and residents.
FilmHub’s larger ambition is clear: to establish 1,000 community cinemas nationwide within two years. The rollout relies on a lean operational model digital automation, low setup costs, and a revenue-sharing system that ensures film distributors, location owners, and FilmHub all benefit.
Fusion Intelligence, the parent company, manages the tech backend and ensures swift payouts through its proprietary software.
The initiative also introduces a franchise system that empowers local operators. These franchisees will receive equipment support, training, and access to a rotating slate of Nollywood films, including titles licensed from partners like Nile Entertainment and FilmOne.
Unlike the traditional multiplexes clustered in Nigeria’s major cities, FilmHub’s model brings quality screenings to everyday Nigerians who’ve long been left out of the cinema experience.
With plans to open 10 more sites by July’s end, the early success in Navy Town is setting a promising tone.
Beyond mere entertainment, FilmHub’s move is a socio-economic innovation, challenging the status quo of theatrical access and reshaping what film distribution can look like in Nigeria.
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#Nollywood
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