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Muyiwa Awoniyi, the manager of Grammy-winning singer Tems, has raised concerns over the vast disparity in streaming revenues between Nigeria and other parts of the world.
Speaking on the Afrobeats Intelligence podcast, Awoniyi pointed out that Nigerian artists earn significantly less from music streams due to the country’s low subscription fees and broader economic challenges.
According to him, one million streams from Nigeria generate roughly $300, in stark contrast to Sweden — Spotify’s home country — where the same volume of streams can earn between $8,000 and $10,000.
“Do you know how much a million streams is worth out of Nigeria? It’s $300. I am telling you facts,” he said, explaining that Spotify’s pricing structure is regional and that Nigerian subscribers pay just N900 for access.
Awoniyi emphasized that these territorial policies directly affect artists’ income. “If my IP is anchored to a region where one million streams is $300, I am cooked,” he noted. He added that the country’s economic reality and weakened purchasing power further compound the issue.
He also pointed out that Sweden, with higher subscription costs and a more stable economy, stands as the most lucrative streaming territory for Spotify artists.
His remarks echo sentiments previously shared by Burna Boy, who has cautioned Nigerian artists against depending solely on local streaming numbers for income, stating that topping charts in Nigeria doesn’t necessarily translate to meaningful revenue.
Awoniyi, a respected figure in the Nigerian music industry, is the founder of BSB Management Agency and manages talents such as Tems, Omah Lay, and Nonso Amadi.
Watch him speak below..
#MuyiwaAwoniyi
#Tems
#Spotify
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