D-Black suggests reasons why Nigerian artists are more successful than their counterparts from other African countries.

Image: Daily Post

Ghanaian rapper and singer, Desmond Kwesi Blackmore, popularly known as D-Black, has attributed the greater success of Nigerian artists compared to their Ghanaian counterparts to business acumen.

According to D-Black, Nigerian artists are more business-oriented, whereas their Ghanaian counterparts often create music purely for the love of the art.

This perspective highlights the different approaches to the music industry between the two countries, emphasizing the strategic business mindset exhibited by Nigerian artists.

Speaking in a recent episode of The Afrobeats Podcast, D-Black said, “Why Nigerian records are flying higher than the Ghanaian ones is because Ghanaian artists don’t really care about the money. They don’t care about the business. It’s just the love of art which overpowered everything. There’s really no business behind it.

“BET nomination, all the accolades, I made no money. But as soon as I switched to commercial mood; Afrobeats, I bought my Ferrari and Range rover. I was everywhere.

“Artists and creatives need to understand that music alone is not enough. You need to get up and grind. You need to take advantage of social media to promote your craft.”

Source: dailypost.ng

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