I Get More Streams When I Feature Male Artists, Female Artists Don't Promote My Songs - Tiwa Savage

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Tiwa Savage has explained why she sometimes prefers working with male artists, saying the level of support she gets from female artists after a collaboration can be disappointing.

 

During an appearance on 'The Breakfast Club', Savage spoke about her experiences with collaborations and the expectations that come with working with other artists. She said she has no problem working with female musicians, but feels the promotion around those songs is not always there.

 

“When I feature female artists they don’t promote the songs. So when I feature Odumodublvck, knowing it’ll give me millions of streams, they start complaining", she stated.

 

Savage was making the point that her choice of collaborators is not always about picking one artist over another. She also has to think about what happens once a song is released and whether the people involved will actively support it.

 

That, she suggested, was part of the reason she worked with Odumodublvck. She already knew the collaboration could bring a large audience and potentially generate millions of streams.

 

Her comments also touched on the way female artists are sometimes placed against one another. Savage recalled situations where she was compared with Yemi Alade and Ayra Starr, but said she chose to respond by collaborating with both artists rather than treating them as competitors.

 

“When they pitted me against Yemi Alade, I brought her on my show", she stated.

 

She said she took a similar approach when comparisons were made between her and Ayra Starr.

 

“When they pitted me against Ayra Starr, I made a song with her", she stated.

 

For Savage, working with other women has never been about proving who is better. Her actions, she suggested, have been more about showing that female artists can support each other instead of allowing comparisons to create unnecessary divisions.

 

Her collaboration with Ayra Starr is one example. Rather than allowing the comparisons between the two singers to define their relationship, the pair joined forces on a song. Savage has also shared spaces with Yemi Alade despite the comparisons that have surrounded both artists at different points in their careers.

 

The singer's comments also point to a wider part of how collaborations work in the music business. Making the song is only one part of the process. Artists still have to promote the record, create awareness around it and encourage their respective audiences to listen.

 

Savage appears to believe that this support matters when deciding who she works with. If she expects a particular collaboration to reach a larger audience, she is willing to make that choice even if people question it.

 

At the same time, her examples involving Alade and Ayra Starr show that she is not against female collaborations. In fact, she has deliberately worked with women she was once compared with, rather than allowing those comparisons to turn into personal competition.

 

Her message was fairly simple: she wants her collaborations to work, and she wants the artists involved to support the music after it is released.

 

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