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| Image: Facebook |
Nigerian singer Chike has secured a new endorsement deal with telecommunications company Globacom, popularly known as Glo, becoming one of the latest entertainers to represent the brand.
The singer announced the partnership on his Facebook page, where he shared highlights from his time with the company and gave fans a glimpse into his new relationship with the telecommunications giant.
Chike appeared pleased with the new partnership, describing Glo as his “Glo World family” while celebrating the deal.
“Never settling for less with my Glo World family! 💚”.
The new role gives Chike another major brand association at a time when his music career continues to attract attention across Nigeria’s entertainment space. Known for songs that often blend contemporary Afropop with soulful melodies, the singer has built a distinct identity for himself over the years.
His partnership with Glo also comes months after Chike found himself at the centre of a publicised controversy involving television personality Frank Edoho. The disagreement generated considerable attention after allegations concerning Edoho’s wife became part of the dispute.
Despite that episode, Chike has continued to focus on his music and professional commitments. His latest deal with Glo now adds another chapter to his growing list of career achievements.
For Globacom, working with entertainers and other prominent Nigerian personalities has long been part of its approach to connecting with a wide audience. Chike’s music, personality and established following make him a natural fit for a campaign aimed at reaching young Nigerians and music lovers.
The singer’s announcement also suggests that his relationship with the telecommunications company will extend beyond simply putting his name behind the brand. By sharing moments from the partnership himself, Chike has positioned the deal as something he is personally excited about.
With the new appointment, Chike joins the long list of Nigerian entertainers who have taken on ambassadorial roles for major brands. Such partnerships have become an important part of the entertainment business, giving artists opportunities to expand their careers beyond music while allowing companies to connect with audiences through familiar faces.
For Chike, the Glo deal comes as another professional milestone and signals that the singer is continuing to build his profile both within and outside the music industry.
As he begins his role with the telecommunications company, attention will now turn to the campaigns and projects that will come from the partnership.
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