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Veteran Nollywood actor, Nkem Owoh, widely known as Osuofia, has weighed in on the ongoing debate surrounding casting practices in the Nigerian film industry, particularly the growing preference for social media influencers over trained actors.
Speaking during a recent appearance on the Selah Meditate Podcast, the respected actor dismissed claims that online popularity is gradually replacing genuine acting ability in Nollywood. According to him, no level of social media fame can substitute for real talent and performance skill.
Owoh maintained that acting remains a craft that requires training, experience, and natural ability, insisting that viral fame does not automatically translate into screen competence.
“I don’t think social-media fame is replacing real talent. It can’t. There is no way social media fame can replace real talent,” he said.
His comments come amid ongoing concerns within the industry, as several actors have recently raised alarm over what they describe as a shift in casting priorities.
Some Nollywood practitioners argue that producers are increasingly selecting actors based on physical appearance, online followership, and marketability rather than acting depth or experience.
Actors such as Shine Rosman, Bolaji Ogunmola, and Osereme Inegbenebor have previously voiced frustration over the trend, claiming it has made it harder for talented but less visible performers to secure major roles in films.
Despite these concerns, filmmakers in the industry have largely remained silent, with little formal response addressing the allegations of bias in casting decisions.
However, Nkem Owoh believes the situation is being exaggerated and insists that the foundation of Nollywood still rests on talent-driven performances.
He argued that while social media may influence visibility and marketing, it cannot sustain an actor’s career without skill and consistency.
Industry observers note that the rise of digital platforms has significantly changed entertainment marketing in Nigeria, giving influencers and content creators more access to film roles than in previous years.
Still, Owoh’s remarks reinforce the idea that long-term success in acting is determined more by ability than online popularity.
As the debate continues, many fans and industry stakeholders are calling for a balance between commercial appeal and professional talent to ensure the growth and credibility of Nollywood.
For now, the conversation around casting standards in the industry remains open, with veteran voices like Owoh’s adding weight to the argument that talent should always remain the priority.
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