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Popular Nollywood actress and filmmaker Omotola Jalade-Ekeinde has opened up about her stance on dancing during movie promotions, making it clear that she is not against having fun but refuses to do so when it feels compulsory. The veteran actress made her comments during a recent appearance on TVC Entertainment, with a clip shared on Instagram on Tuesday.
“I’m sorry, I would not be doing the dancing. I’m very, very sorry. It’s just not me. I dance. I love to dance, I’m sure a lot of us love to dance,” Omotola said, emphasizing that her decision is personal and rooted in authenticity rather than a rejection of fun or creativity.
She explained that the criticism surrounding dance-driven promotional activities is often linked to the undue pressure actors feel to participate. According to her, the issue arises when dancing is treated as a mandatory marketing tool rather than an organic expression of joy.
“I think the problem and the reason why a lot of people are kicking back at it is because you want to dance because you feel like it, not because you have to,” she added.
Omotola made a clear distinction between dancing spontaneously for fun during promotional activities and being coerced into performing choreographed routines as part of a marketing strategy. She believes that there is nothing wrong with cast members dancing if it happens naturally and contributes to the excitement of the promotional event.
“There’s a difference, okay? So there’s nothing wrong with, oh, you know, you’re promoting a movie and you guys are just having fun. That’s different,” she noted, emphasizing that enjoyment should come first and obligation should not dictate participation.
The actress further stressed that her primary responsibility as a performer is to deliver a high-quality performance in the film itself. She believes that marketing and distribution are specialized roles that should be managed by professionals in those fields, rather than relying on actors to artificially generate attention through dances or other stunts.
“But when it becomes a chore, when it becomes, oh, this is what you have to do to even sell a movie, it’s not professional. I already did the project, You know, I should go around, you know, talk about the project, promote the project, and then let the people whose job are to distribute and do the advertising of the project to do that,” she explained.
Omotola’s remarks come shortly after statements from renowned filmmaker Kunle Afolayan, who also expressed that he would not dance to promote a movie. Afolayan had emphasized that he prioritizes creating quality content over following promotional trends, even noting that he is uninterested in producing a film that earns ₦1 billion at the box office if he only receives ₦10 million as the producer.
Her comments reflect a growing conversation in Nollywood about balancing the expectations of marketing campaigns with professional integrity and personal comfort. For many actors and filmmakers, the pressure to engage in viral trends—such as dance challenges—can feel performative and detract from the focus on the craft itself.
Omotola’s stance reinforces the idea that promotional activities should complement a project rather than dictate how actors present themselves. By drawing a line between authentic engagement and forced marketing tactics, she encourages the industry to respect both performers and the artistic process.
With her decades-long career and reputation as one of Nollywood’s leading figures, Omotola’s words carry significant weight and may influence how future promotional campaigns are approached, emphasizing professionalism, authenticity, and creative freedom.
Watch video below…
𝐕𝐈𝐃𝐄𝐎: 𝐈 𝐖𝐨𝐧’𝐭 𝐃𝐚𝐧𝐜𝐞 𝐓𝐨 𝐏𝐫𝐨𝐦𝐨𝐭𝐞 𝐀 𝐌𝐨𝐯𝐢𝐞 𝐈𝐟 𝐈𝐭 𝐅𝐞𝐞𝐥𝐬 𝐅𝐨𝐫𝐜𝐞𝐝 — 𝐎𝐦𝐨𝐭𝐨𝐥𝐚
— Punch Newspapers (@MobilePunch) February 3, 2026
Credit: Instagram | tvcentertainment_
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