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Peter Obi has come under fresh criticism ahead of the 2027 presidential election after comedian and former Big Brother Naija housemate, DeeOne, questioned his campaign strategy and financial commitment to his political ambition.
DeeOne made the remarks in a viral Instagram video on Saturday while reacting to the emergence of the City Boy Movement, a political support group backing President Bola Tinubu for re-election in 2027.
The movement, reportedly established by the President’s son, Seyi Tinubu, has drawn attention following reports that some former supporters of Obi are now serving as coordinators and directors in parts of the South-East.
In the video, DeeOne argued that Obi cannot rely on what he described as “sympathy votes” to secure victory in 2027.
According to him, while public sentiment may have worked in Obi’s favour during the 2023 general election, the political landscape has changed and would require a more strategic and financially backed campaign.
“If you want Mr Peter Obi to do well in the coming 2027 election, let us tell him the truth. You cannot win presidential election with sympathy votes,” DeeOne said. “It may have given him some leverage in the last election, but in the 2027 election, it is not going to work.”
The comedian also criticised Obi’s popular slogan, “We no dey give shishi,” suggesting that the approach may weaken grassroots mobilisation efforts. He stressed that elections require structure, logistics, and financial investment, particularly at polling units where party agents operate.
“Presidential election no be cho cho cho. You have to show workings,” he stated. “Labor Party agents during the last election did not see water to drink at polling unit. They did not see food to chop, what kind of thing is that?”
DeeOne further alleged that agents of the Labour Party were allegedly supported with food and water by rival political parties during the 2023 polls. He urged Obi to either personally fund his ambition or mobilise his supporters to contribute financially in a transparent manner.
“If Mr Peter Obi does not have his own money to spend on his own ambition, then he should call his own followers and ask them to donate and he will give account of how he spent the money,” he added.
Referencing the United States presidential election, DeeOne cited former US President Donald Trump as an example, claiming Trump invested heavily in his campaign. He argued that while vote-buying is illegal, campaign spending and logistics are legitimate and necessary.
The remarks have since sparked debate on social media, with supporters and critics of Obi sharing divided opinions. While some agree that political campaigns require stronger structures and funding, others insist that integrity and mass support remain key factors in electoral success.
As political activities gradually gather momentum ahead of 2027, conversations around funding, grassroots mobilisation, and campaign strategy are expected to intensify across party lines.
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