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Popular Nigerian rapper Zlatan Ibile has opened up about why he chooses not to invest in upcoming artistes, explaining that financial prudence and risk management guide his decisions in the music industry.
Speaking on the Adesope Live show, Zlatan stressed that while he supports young talent, he prefers collaborations over direct financial investment, noting that backing new acts is a high-risk venture with uncertain returns.
Zlatan explained that his primary focus in the music business is financial stability. “I will rather go buy a house rather than put money on these artistes that I’m not sure will be successful or not,” he said. According to him, the music industry, while lucrative, is unpredictable, and not every promising talent is guaranteed to succeed.
His approach reflects a careful balance between passion for music and personal responsibility, highlighting the financial pressures that even established artistes face.
The rapper further revealed that his motivation for being in the music industry is rooted in creating a sustainable livelihood. He said that early in his career, he struggled with pressures and anxieties due to a lack of balance and financial security.
“The reason I am making music is for financial stability. My goal is to be able to be responsible and financially stable. In the beginning of my career, I wasn’t balanced. I suffered from pressure and anxieties,” Zlatan said.
His honesty provides insight into the challenges of navigating fame, creative expectations, and financial planning simultaneously.
Despite his cautious stance on financial investment, Zlatan emphasized that he is open to supporting emerging artistes in other ways, particularly through collaborations, mentorship, and sharing knowledge from his own journey.
He recalled that he himself benefited from the support of established acts when starting out, suggesting that guidance and exposure can be as valuable as monetary investment.
By choosing collaboration over funding, Zlatan continues to contribute to the growth of young talent while protecting his financial interests.
Zlatan’s remarks also reflect a broader trend in the Nigerian music industry, where established acts are often approached for investment by rising stars seeking quick financial backing.
While some successful artistes choose to fund upcoming talents as a strategy for expanding influence and earning returns, others, like Zlatan, prioritize stability and calculated risk-taking. His position resonates with many professionals who recognize that mentorship and strategic partnerships can be more sustainable than direct investment in untested talent.
In addition to discussing financial matters, Zlatan’s interview touched on his personal growth and career development.
He highlighted that his experiences navigating early career challenges have shaped the way he approaches the industry today. By being selective about investments and partnerships, he ensures that his career remains secure while still contributing meaningfully to the Nigerian music scene.
Overall, Zlatan Ibile’s candidness offers an important perspective on financial decision-making and responsibility in the entertainment industry.
While his choice not to invest in upcoming artistes may spark debate, it underscores the importance of strategic thinking and self-preservation, even in a field often driven by passion and hype.
By focusing on mentorship and collaboration, Zlatan demonstrates that there are multiple ways to support new talent without compromising personal financial stability.
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