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Nollywood actor-turned-director Daniel Etim Effiong is set to make a bold mark in the Nigerian film industry with his directorial debut, The Herd, a crime thriller that promises a compelling blend of emotional drama, suspense, and cultural storytelling.
The film, which releases nationwide in Nigerian cinemas on October 17, 2025, has already created international buzz following its presentation at the 2025 Cannes Film Festival’s Marché du Film.
A Thrilling Story of Love, Survival, and Family
Described as a gripping exploration of love, survival, sacrifice, loyalty, and generational conflict, The Herd delves into the intricacies of family dynamics and the consequences of buried secrets. Set in Southwest Nigeria, the narrative begins with the joy of a wedding day, only to descend into chaos as dark truths are revealed. The unfolding drama forces characters to confront their pasts, navigate betrayal, and fight for redemption.
The film promises a story deeply rooted in Nigerian culture yet universally resonant, reflecting Nollywood’s growing capacity for genre-blending storytelling that appeals to global audiences. Effiong’s transition from actor to director is highlighted by a cinematic style known for emotional intensity and polished execution, reminiscent of his standout roles in Blood Sisters and The Men’s Club.
Plot Overview
While full plot details remain under wraps to maintain suspense, The Herd explores the collision of tradition and modernity, revealing how family ties are tested in extreme circumstances. A celebratory event transforms into a high-stakes thriller, portraying a vivid tapestry of human emotion and the struggle between personal desire and familial duty.
Star-Studded Cast
The film features an ensemble of Nigeria’s most talented actors, blending established stars with rising voices:
• Daniel Etim Effiong (lead actor/director)
• Linda Ejiofor-Suleiman
• Kunle Remi
• Genevieve Umeh
• Norbert Young
• Tina Mba
• Patrick Doyle
• Bolaji Ogunmola
• Mercy Aigbe
• Deyemi Okanlawon
• Bayo Royale
• Lateef Adedimeji
• Emeka Nwagbarocha
• Jaiye Kuti
• Abba A. Zakky
• Blessing Jessica Obasi
• Amal Umar
• Adam Garba
This dynamic cast showcases Nollywood’s diversity and talent, promising powerful performances across generational lines.
Behind the Scenes
• Director: Daniel Etim Effiong
• Writer: Lania Isida (@laniaisida)
• Producer: Ofeyi Funmi (@Ofeyifunmi)
• Production Companies: Toritori Films (@toritorifilms) & Filmon Studios (@filmonestudios)
Effiong, a trained filmmaker with a background in autoethnography, brings a nuanced, introspective lens to storytelling. His wife, media personality Toyosi Etim-Effiong, praised the project as a “solid foundation” for his future directorial ventures.
Cannes Debut and Global Reception
The Herd made its international debut at Cannes 2025 during the panel “The Nollywood Conversations: A Deep Dive into Opportunities to Present African Stories for Global Screens”. Hosted by FilmOne Entertainment and the Nigerian International Film Summit (NIFS) on May 19, 2025, the presentation highlighted the film’s potential to introduce African narratives to global audiences.
Reflecting on the Cannes screening, Effiong called the experience “deeply personal and historic,” emphasizing his desire to bridge Nigerian culture with international storytelling.
Anticipation and Buzz
While the runtime and additional production details remain under wraps, early reception from Nigerian media outlets including ShockNG and BusinessDay NG has been overwhelmingly positive. Critics highlight Effiong’s bold vision, the film’s gripping narrative, and its promise as one of Nollywood’s standout releases in 2025.
With its official release set for October 17, 2025, The Herd is poised to solidify Daniel Etim Effiong’s reputation as a visionary filmmaker, signaling a promising new chapter in Nollywood cinema.
Watch trailer below…
#DanielEtim
#TheHerd
#Oct17
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