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Independent filmmaking in Africa has always been marked by creativity and resilience, yet many projects struggle to reach international audiences due to limited resources and inadequate infrastructure.
Stepping into this gap is a new initiative, The Backlot, which aims to empower independent and African filmmakers by offering studio-level production support tailored to their unique needs.
Founded by entertainment executive Nky Ofeimun, The Backlot provides a comprehensive suite of services, including trailer editing, film marketing and promotion, business affairs advisory, and project management for film investors.
The company’s mission is to allow filmmakers to focus on storytelling while ensuring their projects are positioned to compete globally.
Ofeimun explained that many independent filmmakers are burdened with multiple roles during production, often compromising critical areas such as marketing and distribution.
She said, “The Backlot was founded to support the hard work of independent filmmakers who often have to wear multiple hats to bring their stories to life.”
This philosophy underpins the company’s approach, combining creativity with strategic planning to maximize a film’s impact.
The Backlot also employs innovative techniques such as A/B testing, campaign reporting, and advanced sound design to gauge audience engagement and optimize outcomes. “Our goal is to ensure that films are not just completed but also shown to local audiences and have the potential to thrive internationally,” Ofeimun added.
Sustainability is another focus for The Backlot. Through project management, the company gives investors confidence in backing emerging talent while internally investing in staff training and development.
Each film receives a bespoke strategy aligned with international best practices, rather than a one-size-fits-all model.
The launch coincides with Africa’s growing visibility in global cinema through streaming platforms, festivals, and co-productions.
While these opportunities increase competition and audience expectations, The Backlot aims to equip filmmakers with the structural support needed to meet these demands without compromising creative vision.
Ofeimun, with over eight years of experience across creative and business aspects of filmmaking including stints at EbonyLife, Papaya, and Circuits believes The Backlot will provide reliability and professionalism for filmmakers seeking to elevate their projects. She stated, “By doing so, we’re not just delivering services today but building a stronger ecosystem for tomorrow’s storytellers.”
With debut projects already underway, The Backlot promises to celebrate African stories on the global stage, marking a new chapter for independent filmmaking one defined by ambition, professionalism, and confidence that local stories can resonate with audiences worldwide.
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