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The recent appointment of Ayomiposi Oluwadahunsi, popularly known as Mandy Kiss, as a brand ambassador for the Lagos State Kick Against Drug Abuse (LASKADA) initiative has ignited a national debate. While the Lagos State government aims to leverage her substantial social media influence to combat drug abuse among the youth, the decision has faced significant criticism.
Controversy Surrounding the Appointment
Mandy Kiss, a 25-year-old content creator, recently made headlines with a provocative statement about attempting to set a Guinness World Record by engaging in sexual activities with 100 men in 24 hours. Although she later clarified that the claim was a stunt to generate online engagement, the initial announcement sparked national outrage. Critics argue that such behavior contradicts the values of responsibility and self-control that public health campaigns like LASKADA aim to promote.
NANS Calls for Withdrawal
The National Association of Nigerian Students (NANS) has strongly condemned the appointment, describing it as "inappropriate and counterproductive." In a statement released on October 3, 2025, NANS expressed grave concern over the choice of Mandy Kiss as an ambassador for the anti-drug initiative. The association emphasized that her recent controversial remarks undermine the credibility of the campaign and send the wrong message to the youth.
NANS further criticized the Lagos State Commissioner for Youth and Social Development, Hon. Mobolaji Ogunlende, for approving the appointment. They questioned the judgment and due process involved, suggesting that influence alone should not be the basis for such a sensitive role. The association called for the immediate withdrawal of Mandy Kiss's appointment and urged the commissioner to apologize to stakeholders, including students, parents, and youth advocates, whose trust in the campaign has been shaken.
Government's Justification
Despite the backlash, the Lagos State government has defended the appointment. Hon. Mobolaji Ogunlende, in a viral video, stated that Mandy Kiss's large following—over 400,000 on social media—makes her an effective tool in reaching the youth. He described drug abuse as a "pandemic" and emphasized the need to collaborate with individuals who can connect with the younger generation. Ogunlende argued that Mandy Kiss's influence among the youth is vital and that guiding her would be more beneficial than dismissing her.
Public Reaction
The public response has been mixed. Supporters of the appointment argue that Mandy Kiss's significant social media presence can be harnessed to spread awareness about the dangers of drug abuse. They believe that engaging influencers can make public health messages more relatable to the younger demographic.
However, detractors contend that endorsing a figure with a controversial public persona may erode the credibility of the anti-drug campaign. They caution that the government should prioritize individuals with a track record of positive influence and advocacy in health and social issues.
Conclusion
The appointment of Mandy Kiss as a brand ambassador for LASKADA underscores the evolving strategies in public health campaigns, where social media influencers are increasingly being utilized to reach wider audiences. However, it also highlights the challenges and controversies that can arise when the personal conduct of public figures comes into question. As the debate continues, the Lagos State government faces pressure to reassess its decision and consider the long-term impact on the credibility and effectiveness of its anti-drug initiatives.
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