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Nigerian rapper and YBNL boss, Olamide Adedeji, popularly known as Baddo, has made it clear that he has no intention of altering his musical style to suit Western audiences.
In a recent interview with BBC Radio 1Xtra, the award-winning artist stated that staying true to his roots is far more important to him than trying to blend into global trends.
Speaking passionately about his journey and musical identity, Olamide said he believes in authenticity and cultural representation.
“You have to identify your audience. Once you identify your audience, the rest of the world will catch up eventually,” he explained.
“So, I have to stay true to myself no matter where it is or what it is. In this world, I just have to stay true to myself.”
The rapper, who has consistently infused Yoruba language, street slang, and local rhythms into his songs, emphasized that his originality is what makes him stand out.
“I’m comfortable in my skin. I’m a Naija guy, Yoruba boy, I have H-factor and all that, and I’m proud about it,” he said with pride. “You just have to stay true to yourself.”
Olamide’s statement comes at a time when several Nigerian artists are breaking into the international music scene by collaborating with Western acts and adopting more global sounds.
However, Olamide believes that global recognition should not come at the cost of losing one’s identity. He insists that authenticity will always attract the right audience, and that African music doesn’t need to conform to Western expectations to thrive.
Over the years, Olamide has built a strong brand through his music label YBNL Nation, which has produced some of the biggest stars in Nigeria, including Fireboy DML, Asake, and Lil Kesh. His ability to remain grounded while helping others rise has made him one of the most respected figures in the Nigerian entertainment industry.
The rapper’s latest remarks have resonated deeply with fans who see him as a symbol of Nigerian pride and cultural representation.
Social media users praised his dedication to promoting indigenous sounds, with many noting that his unique blend of street and traditional elements has influenced the rise of “Afro-street” music across Africa.
As Nigerian music continues to gain global traction, Olamide’s stance serves as a reminder that success doesn’t always require assimilation.
His refusal to compromise his sound for foreign validation reflects a growing confidence among African artists to define success on their own terms.
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