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In recent years, Nollywood has evolved beyond the glitz of movie premieres and red-carpet moments. Many of its biggest stars have transformed into business moguls, leveraging their fame to build thriving enterprises that stretch far beyond the film industry.
From fashion and beauty to hospitality and tech, these celebrity entrepreneurs are redefining what it means to be a modern entertainer in Nigeria.
Leading the pack is Funke Akindele, one of Nollywood’s most bankable actresses who has successfully built a brand that transcends acting.
Beyond her hit films and TV series, Funke runs SceneOne Productions, a media company that produces original content for cinema and streaming platforms. She also ventured into real estate and recently launched a production hub for young creatives, cementing her place as a powerhouse businesswoman.
Another notable name is Jim Iyke, who turned his charisma into a thriving fashion and entertainment empire.
His clothing line, Untamed Closet, became one of the early celebrity fashion brands in Nigeria. Jim also ventured into film production with Untamed Productions and diversified into logistics and bottled water businesses. His resilience and knack for reinvention have kept him relevant both on and off-screen.
Rita Dominic, known for her elegance, has shown equal flair for business. The award-winning actress co-owns The Audrey Silva Company with filmmaker Mildred Okwo, producing critically acclaimed movies. Beyond film, she has partnerships in lifestyle and hospitality ventures, including luxury event planning and product endorsements that reflect her classy persona.
Mercy Aigbe has also proven herself a smart businesswoman. She owns Mag Divas Boutique, one of Lagos’ most popular fashion outlets, alongside a skincare line and film production company. Her ability to blend entertainment with entrepreneurship has earned her admiration among fans and industry colleagues alike.
Toyin Abraham, another industry heavyweight, has diversified into multiple ventures, including her herbal medicine brand, Toyin’s Herbal, which became a household name. She also launched a clothing line and invests in film production, showing her understanding of Nigeria’s evolving consumer market.
Meanwhile, Charles Okocha, popularly known as Igwe 2Pac, has turned his social media popularity into profits through entertainment content creation, event hosting, and ambassadorial deals. His energy and comic style have helped him monetize his online influence effectively.
The new generation is also following this entrepreneurial wave. Stars like Bimbo Ademoye and Timini Egbuson have invested in lifestyle brands, fashion endorsements, and digital media projects, using social media to grow their personal brands into full-fledged businesses.
These Nollywood entrepreneurs prove that acting is only one part of a much bigger picture. Their side hustles not only sustain them financially but also empower them to create job opportunities for others in Nigeria’s growing creative economy.
As the industry continues to expand, these stars are setting the blueprint for the next generation of actors showing that true success in Nollywood today means being both an artist and a savvy entrepreneur.
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