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Big Brother Naija Season 10 champion, Imisi, is set to part with a hefty ₦37.5 million in personal income tax from her ₦150 million cash prize, sparking widespread reactions across Nigeria’s social media space.
According to the new personal income tax policy in Nigeria, any individual who earns above ₦50 million is required to pay 25% of the amount as tax. This means that Imisi’s winnings will be taxed at source, and she will receive ₦112.5 million after the deduction.
The announcement of the deduction has ignited mixed reactions online. While some Nigerians argue that the government’s decision is a “fair share” that supports national revenue, others see it as a “celebration with a sting”, lamenting that the star will not enjoy her full winnings.
Government officials have welcomed the development, stating that the deduction aligns with Nigeria’s progressive tax reforms aimed at generating revenue from high-income earners. A senior tax officer emphasized that this policy ensures that winners of reality TV shows and other large-scale competitions contribute to the nation’s economy.
Fans of Imisi, however, are expressing frustration, claiming that after months of hard work in the BBNaija house, the reality star deserves the full ₦150 million prize. Many took to X (formerly Twitter) to share their opinions, with hashtags like #JusticeForImisi and #TaxReformDebate trending.
Analysts have noted that this case could set a precedent for future winners of Nigerian reality TV shows, such as Nigerian Idol and Gulder Ultimate Search, as the law now clearly applies to all major cash prizes.
As the buzz continues, the young star remains the toast of the BBNaija community, even as the tax deduction adds a sobering twist to her victory celebrations.
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