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Afrobeats superstar Tiwa Savage is set to headline the latest edition of TRACE Live, powered by Lord’s London Dry Gin, promising an unforgettable night for music lovers and lifestyle enthusiasts. The concert is scheduled for Friday at Terra Kulture Arena, Victoria Island, Lagos, bringing together fans eager to experience one of Nigeria’s most celebrated live music platforms.
TRACE Live has built a reputation as a premier showcase for live performances in Nigeria, offering fans an intimate connection with artists who are shaping the country’s contemporary music scene. Over the years, the concert series has become a cultural mainstay, highlighting the talents of acts like Wandecoal, MI, Showdemcap, D’banj, Mayorkun, Chike, and Fireboy, among others. Each edition has reinforced TRACE Live’s commitment to presenting live music experiences that blend energy, artistry, and cultural relevance.
Following earlier shows headlined by Ruger and Johnny Drille, the upcoming TRACE Live event will shine a spotlight on award-winning singer and songwriter Tiwa Savage. Known for her global influence and chart-topping hits, including “All Over,” “Lova Lova,” and “Koroba,” Savage has graced some of the world’s most iconic stages—from London’s Royal Albert Hall to Coachella in California—cementing her status as one of Africa’s leading music exports.
Fans attending the concert can anticipate an evening filled with electrifying Afrobeats performances, delivered with Savage’s trademark showmanship. Her dynamic stage presence, coupled with her impressive catalog of hits, is expected to keep audiences enthralled throughout the night. The performance promises not only music but an immersive cultural experience, blending contemporary Nigerian sounds with high-energy live entertainment.
Adding an extra dimension to the event, Lord’s London Dry Gin will feature its signature cocktail offerings. Attendees will have the opportunity to enjoy expertly crafted drinks designed to highlight the unique flavors of the brand. This fusion of music, lifestyle, and taste is aimed at creating a vibrant atmosphere where artistry and culture intersect seamlessly.
Speaking on the partnership with TRACE Live, Gbemileke Lawal, Marketing Manager at Nigeria Distilleries Limited, emphasized the significance of having Tiwa Savage headline the concert. He said, “Partnering with TRACE Live has always enabled us to craft memorable cultural moments, but having Tiwa Savage lead this celebration is particularly significant. It reflects our vision of blending artistry, excellence, and lifestyle in ways that resonate strongly with Gen Z and today’s cultural tastemakers.”
Lawal added that the collaboration is part of a broader strategy to engage audiences through experiences that combine music, culture, and premium lifestyle elements. By aligning with TRACE Live, Lord’s Gin continues to position itself as a brand that not only celebrates craftsmanship in spirits but also champions vibrant cultural expressions that resonate with Nigeria’s youth and creative communities.
TRACE Live’s continued success lies in its ability to curate experiences that are both entertaining and culturally relevant. By pairing performances from top-tier artists like Tiwa Savage with lifestyle activations and brand partnerships, the platform has become a cornerstone of Nigeria’s entertainment calendar. It is known for providing fans with an environment where they can connect with the music they love while enjoying curated experiences that highlight creativity and innovation.
As anticipation builds for the upcoming show, tickets are expected to sell quickly, reflecting Tiwa Savage’s enduring popularity and the growing appeal of TRACE Live events. Attendees can look forward to a night that promises high-energy performances, immersive cultural experiences, and an unparalleled celebration of Nigerian music and lifestyle.
With Tiwa Savage set to take the stage, and Lord’s Gin offering its distinctive cocktails, the latest TRACE Live promises to be a landmark event that fuses music, culture, and lifestyle into a memorable evening for Lagosians and fans across Nigeria.
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