Darey Art-Alade Reveals Secret to Thriving Business with Wife Deola

 

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Nigerian singer and entrepreneur Darey Art-Alade has opened up about the secret behind his successful partnership with his wife, Deola Art-Alade, revealing how they have seamlessly balanced both their personal and professional lives.

In a recent interview on September 27, 2025, the 43-year-old singer explained that their relationship began as a deep friendship, which naturally evolved into a strong partnership that extends to their business endeavors. 

Darey highlighted that mutual admiration and enjoying each other’s company have been central to their collaboration. “We always just do things together. Once you enjoy each other’s company and admire each other, it flows,” he said, recalling how Deola even set up his social media accounts early in his career.

Darey noted that while both are naturally creative, their professional roles gradually took shape over time. He focuses on the creative vision, while Deola leads on the business side. 

“We just cross-pollinated. I learn a lot from her, and she picked up a lot from me, especially on the entertainment side,” he added, emphasizing how their willingness to learn from each other has strengthened their bond.

He further explained that their success is built on trust, mutual respect, and adaptability. “It is not like you are going to have it all figured out off the bat. Once you have that willingness, cooperation, and understanding, you can cover each other’s weaknesses and play to each other’s strengths,” Darey said. He also stressed that facing challenges as a team has been key: “It is both of you against anybody else. Then when the doors are shut, you can figure out what may have gone wrong.”

Their partnership has propelled their company, Livespot360, to impressive heights. The agency has produced major Nigerian events such as Entertainment Week Africa and handled high-profile concerts, including bringing American superstar Cardi B to Nigeria.

Darey’s story illustrates how combining personal trust with professional collaboration can create a thriving business environment.

 For him and Deola, the secret lies in mutual learning, respect, and the shared goal of growing together both in love and in business. Their example serves as inspiration for couples navigating the challenges of balancing marriage with entrepreneurship.

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