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Singer Bella Shmurda has weighed in on the heated online debate sparked by controversial TikTok creator GehGeh, urging women not to feel threatened by the influencer’s message. In a post on X (formerly Twitter) on Monday, August 25, 2025, the Afrobeats star told his female fans to focus on self-worth and tangible contribution. Paraphrasing his point, he wrote that a confident, value-driven woman has no reason to be scared or triggered by GehGeh or similar voices: “My ladies, just be valuable—no man is ready to lose that.”
Who is GehGeh and why is he trending?
GehGeh, whose real name multiple outlets report as Emmanuel Obruste, is a fast-rising Nigerian content creator who mixes street-wise aphorisms with brash relationship and “money management” talk aimed primarily at men. He brands his sessions as a kind of tongue-in-cheek “university,” and recently went viral for marathon live streams that drew tens of thousands of viewers. Several reports claimed he raked in significant earnings from a single live session—figures cited include 17 million FCFA (roughly $28,000–$30,000), underscoring the scale of his sudden reach.
The meteoric rise has come with backlash. Critics, especially women, argue that his riffs often veer into demeaning stereotypes, with some accusing him of encouraging men to distrust or talk down to women. Social posts and news items over the past week show women publicly warning others about partners who follow GehGeh’s teachings, while clips and commentary accuse him of speaking crudely about women’s bodies.
Amid the uproar, GehGeh has tried to clarify his stance, insisting he doesn’t hate women and that his provocative style is part performance, part tough-love commentary. He has posted that discussing women does not mean he is against them, framing his content as entertainment with lessons attached. Nonetheless, the controversy has persisted, with calls from some quarters to scrutinize his “university” branding and the impact of his rhetoric.
Bella Shmurda’s intervention
It is into this crossfire that Bella Shmurda stepped, essentially reframing the conversation around personal agency and value. His post emphasizes that the antidote to anxiety over male-centric influencers is building self-confidence, skills, and clear value in relationships and careers. The singer’s message—“be valuable”—speaks to a broader cultural push for women and men to invest in themselves rather than be swayed by polarizing online figures. Clips and reposts of Bella’s take ricocheted across Instagram and X on Monday, amplifying his call for calm and self-assurance.
The bigger picture
GehGeh’s boom is part of a larger social media ecosystem where charismatic personalities blend humor, shock value, and “real talk” to build massive audiences and revenue around relationship hot takes. For many viewers, it is cathartic entertainment; for others, it reinforces harmful gender scripts. Bella Shmurda’s intervention does not defend or denounce GehGeh directly; instead, it shifts the focus to what individuals can control: character, competence, and contribution. In a digital space crowded with loud opinions, that may be the quietest—and most sustainable—strategy.
As the debate rolls on, GehGeh continues to insist he is misunderstood, while critics demand more responsibility from influencers whose punchlines shape attitudes toward love and money. For now, Bella’s advice lands as a pragmatic middle ground: if you are building real value, the noise cannot shake you—and no partner who recognizes that will want to lose you.
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