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In Nigeria’s ever-evolving entertainment space, skit making has exploded into a cultural force, giving rise to a new generation of comedians and content creators.
With social media as their stage, these skit makers have turned laughter into a full-blown career, racking up millions of followers, endorsement deals, and movie roles. But one question continues to divide both creators and fans alike: which platform is better for Nigerian skit makers Instagram or YouTube?
Instagram has proven to be the launchpad for many popular Nigerian skit makers like Sydney Talker, Broda Shaggi, and Taaooma. Its short-form video style and visual-first algorithm makes it ideal for quick, engaging skits. Instagram’s strength lies in its virality.
Creators can upload one-minute content, immediately tap into trending topics, and go viral within hours. The platform thrives on immediacy and shareability, which works perfectly for comedy.
According to Mr Macaroni in a recent interview, “Instagram gave me my first audience. People want something short and funny they’ll share it before it even finishes.”
However, YouTube offers something Instagram does not: monetization at scale. While Instagram can help creators build a fanbase quickly, YouTube pays better through ad revenue.
Skit makers like Mark Angel Comedy and Sabinus have built massive channels on YouTube with millions of views per video and consistent income.
YouTube also allows longer content, giving creators more room for storytelling, branding, and series development. Taaooma, who now splits her skits between Instagram and YouTube, once noted, “Instagram gave me exposure, but YouTube gave me a paycheck.”
YouTube also serves as a bridge into Nollywood. As skit makers move into longer-form storytelling and filmmaking, YouTube becomes the natural platform to experiment with web series and short films. Instagram, while powerful for visibility, often lacks the structure and monetization tools needed for career longevity.
Ultimately, the choice depends on the creator’s goals. If the aim is to go viral, build a brand, and attract endorsements, Instagram wins. But for those focused on sustainable income and expanding into full content production, YouTube offers more long-term value.
In truth, many of Nigeria’s top skit makers now use both platforms Instagram for reach, YouTube for revenue. In today’s digital age, the smartest move is not to choose one over the other, but to thrive across both.
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