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Afrobeats star, Stanley Omah Didia, popularly known as Omah Lay, has shared advice with aspiring musicians, encouraging them to study his career and imitate his style to accelerate their journey to success in the highly competitive music industry.
The ‘Soso’ crooner took to his X (formerly Twitter) handle to make the bold statement, writing: “Dear new generation, study and copy me, you will reach there quick.”
Omah Lay’s comment has stirred reactions online, with many interpreting it as a call to learn from his methods rather than reinvent the wheel.
The Port Harcourt-born singer is known for his introspective lyrics, smooth vocals, and a unique blend of Afrobeats, soul, and R&B influences that have earned him a distinctive spot in Nigeria’s music landscape.
Since breaking into the mainstream in 2020 with his debut EP Get Layd, Omah Lay has consistently delivered hits, including Bad Influence, Godly, Understand, and Soso.
In previous interviews, Omah Lay has confidently declared himself one of the front-runners of the new generation of Afrobeats artists, claiming he has developed a "new sound" that is set to dominate the genre in coming years.
His authenticity and vulnerability in his music, often dealing with themes like love, heartbreak, depression, and fame, have resonated with millions across the continent and in the diaspora.
Many fans have interpreted his message as a form of mentorship to rising acts, encouraging them to observe his blueprint, particularly in terms of branding, sound, and consistency. However, while some social media users lauded his self-assuredness, others felt the advice might overlook the importance of originality in building a sustainable music career.
In response to criticism, some of Omah Lay’s supporters argued that "copying" doesn’t necessarily mean cloning another artist’s identity, but rather learning from their processes, mistakes, and decisions. “If someone is successful and says ‘watch me and learn’, that’s wisdom, not arrogance,” one user commented.
Omah Lay’s rise to fame was not by chance. He began as a music producer before transitioning to singing, using his deep understanding of sound and storytelling to craft songs that emotionally connect with listeners. His ability to fuse personal pain with commercial appeal is considered one of his greatest strengths.
For many upcoming artists struggling to gain recognition in the saturated Nigerian music scene, his advice serves as a reminder that success can come from studying established figures and tailoring lessons to suit one’s own journey.
Whether taken as motivation or controversy, Omah Lay’s statement reflects a broader reality in the music industry: strategy, vision, and learning from the best are crucial elements of breaking through. As Afrobeats continues to dominate the global stage, rising talents will undoubtedly look up to voices like his not just for their music, but for the guidance their journeys provide.
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