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Lagos, Nigeria – July 26, 2025
The tenth season of Big Brother Naija (BBNaija), Nigeria’s biggest reality TV show, officially begins tonight, July 26, with a double launch weekend and the largest grand prize in its history — ₦150 million. Fans across the country and beyond are gearing up for another thrilling ride of drama, romance, alliances, and evictions, as the iconic show celebrates a decade of changing lives and creating stars.
The launch show airs at 7 PM WAT on Africa Magic Showcase, Africa Magic Family, and streaming platform Showmax, with Ebuka Obi-Uchendu returning as host.
While anticipation builds over the new housemates, format twists, and potential rivalries, fans are also reflecting on the legacy of the show through its past champions — many of whom have gone on to become major players in entertainment, fashion, and entrepreneurship.
Meet the BBNaija Winners So Far
Season 1 (2006) – Katung Aduwak
The show’s debut winner received $100,000 and pursued a career in film, studying at the Digital Film Academy in New York. He’s since become a respected filmmaker and director.
Season 2: See Gobe (2017) – Efe Ejeba
Efe took home ₦25 million and launched a music career, dropping multiple tracks and collaborating with big names like Olamide.
Season 3: Double Wahala (2018) – Miracle Igbokwe
Miracle won cash, a car, and trips worth about ₦45 million. He later earned his pilot license and became an aviation instructor.
Season 4: Pepper Dem (2019) – Mercy Eke
The first female winner snagged ₦60 million and a luxury SUV. She’s now a fashion entrepreneur, actress, and AMVCA winner.
Season 5: Lockdown (2020) – Laycon
With an ₦85 million prize package, Laycon transitioned into music and TV fame, dropping albums and signing ambassador deals.
Season 6: Shine Ya Eye (2021) – Whitemoney
Whitemoney won ₦90 million and has since focused on music, lifestyle branding, and digital content.
Season 7: Level Up (2022) – Phyna
She became the second female winner, pocketing ₦100 million and building a presence in Nollywood and fashion.
Season 8: All Stars (2023) – Ilebaye Odiniya
Ilebaye defied odds to win ₦120 million, establishing herself as a confident young influencer and fan favourite.
Season 9: No Loose Guard (2024) – Kellyrae (Kingsley Sule)
Entering as part of a couple, Kellyrae won with over 36% of votes and used his ₦100 million win to pursue music and content creation.
What to Expect in BBNaija Season 10
This season promises to raise the bar in both entertainment and rewards:
• Grand Prize: ₦150 million – the biggest in BBNaija history.
• Launch Format: Two-night premiere on July 26 and 27, starting 7 PM WAT.
• Host: Ebuka Obi-Uchendu returns for his tenth consecutive season.
• Streaming: 24/7 live viewing on DStv, GOtv, and Showmax.
• Twists: While the season’s theme remains under wraps, fans expect new layers of gameplay, voting changes, and relationship dynamics.
A Decade of Impact
Since its inception in 2006 and full reboot in 2017, BBNaija has become a cultural institution, influencing trends, language, fashion, and youth entrepreneurship. It has also served as a career launchpad for hundreds of housemates, with winners often becoming household names.
The stakes are higher than ever this year, not just financially but socially — as each contestant enters the house tonight aiming to join the ranks of BBNaija legends.
Who Will Be the Next Star?
The spotlight turns on the new housemates tonight. Will we see a fresh face rise to fame like Mercy, Laycon, or Ilebaye? Or will Season 10 bring a completely new kind of drama?
Stay tuned.
BBNaija Season 10 launches tonight at 7 PM on Africa Magic and Showmax.
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