When we talk about the rise of Burna Boy, the Grammy-winning Nigerian superstar, much of the spotlight is on his talent, charisma, and relentless drive. However, behind the scenes, a story of unwavering family support and sacrifice unfolds—a story that reveals the pivotal role played by his mother and manager, Bose Ogulu.
Recently, Burna Boy’s sister, Ronami, shed light on the extraordinary lengths their mother went to in order to ensure Burna Boy’s success. In the early days of his career, show organizers would offer as little as ₦100,000 for a performance. Ronami revealed that Mrs. Ogulu, knowing her son would not be motivated by such a low fee, would secretly add her own ₦100,000 to the amount and tell Burna Boy the show was paying ₦200,000. Her goal was simple: to get him on stage and in front of new audiences, understanding that exposure was crucial for his journey.
But Mrs. Ogulu’s sacrifices didn’t stop there. She personally financed Burna Boy’s first international tour, investing her own savings at a time when his global reputation was far from guaranteed. It was a huge risk, but one that paid off, marking the beginning of Burna Boy’s rise on the world stage.
What’s even more remarkable is that Mrs. Ogulu did not pay herself as Burna Boy’s manager until 2018, despite years of hard work and personal investment. Her selflessness and belief in her son’s potential set the foundation for his eventual stardom.
Bose Ogulu’s commitment is rooted in a deep understanding of the music industry. As the daughter of Benson Idonije, the legendary manager of Afrobeat icon Fela Kuti, she grew up surrounded by music and the realities of artist management. This background, combined with her academic experience, gave her the insight and resilience needed to navigate the challenges of the industry.
Today, Bose Ogulu remains a key figure in Burna Boy’s career, managing his tours and business affairs on a global scale. Their story is a testament to the power of family, vision, and sacrifice in achieving greatness. Burna Boy’s journey is not just his own—it is a shared triumph, made possible by the unwavering support of a mother who believed in his dream even before the world did.
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