Iyabo Ojo Defends Dance and Skit Promotions in Nollywood

Image:X

Nollywood actress and producer, Iyabo Ojo, has spoken out in support of filmmakers who use dance, skits, and social media trends to promote their movies. Her remarks came in response to criticism from veteran actress Jaiye Kuti, who questioned the effectiveness and appropriateness of such marketing strategies.

In a passionate post, Iyabo emphasized the importance of creativity and adaptability in today’s entertainment landscape. She argued that using unconventional methods like dancing or viral content is not only smart but necessary in capturing the attention of modern audiences. According to her, thinking outside the box is key to a successful movie campaign.

“To get the word out about your movie, think outside the box! Create buzz, generate attention, and make it unforgettable,” she wrote. Ojo encouraged fellow filmmakers to embrace new promotional techniques and not shy away from what some might consider untraditional marketing.

She also used the opportunity to promote her latest movie, Labake Olododo, which is still showing in cinemas across the country. She invited fans to come meet her at special screenings in Filmhouse Surulere and Genesis Cinemas Festac, expressing gratitude for the support she’s received.

Iyabo’s remarks have stirred discussions within the Nollywood scene, with many commending her for embracing contemporary marketing techniques suited to today’s digital audience. As Nollywood grows and adapts, her perspective reinforces the importance of innovation and flexibility in promoting films effectively.

In defending dance and skit promotions, Iyabo Ojo not only supports her colleagues but also champions a new wave of Nollywood marketing bold, engaging, and ready for the future.