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Grammy-winning Nigerian artist Burna Boy issued a candid warning to his fellow musicians, urging them to look beyond the hype of social media validation.
In a rare public statement shared via Instagram, the acclaimed singer emphasized that online popularity, particularly from Twitter polls and Nigerian social media fans, does not translate to real-world success. “Dear artists, don’t let Twitter polls and ‘Naija social media fans’ deceive you. They won’t fill up any stadium for you in any part of the world,” he declared.
Burna Boy’s blunt message serves as a reality check for artistes who rely heavily on digital engagement to measure their influence. While platforms like Twitter often amplify fan loyalty and create an illusion of widespread support, the “African Giant” stressed that filling stadiums globally demands more than virtual applause. His comments resonate with a growing discourse in the music industry about the disconnect between online buzz and tangible achievements.
This isn’t the first time Burna Boy has expressed skepticism about social media culture. In a 2023 interview, he remarked, “I don’t like people on Twitter. I used to think it was just Nigerians on Twitter that were mad. Then I went to Kenya, I saw it was the same thing. I went to South Africa, I saw it was the same thing.” His latest statement builds on this sentiment, critiquing the over-reliance on digital metrics.
The warning comes amid Burna Boy’s own illustrious career, marked by sold-out shows and international acclaim, including his runway debut earlier this year. As Nigerian artistes continue to dominate global stages, his advice underscores the importance of cultivating a genuine fanbase beyond the screen. For Burna Boy, true success isn’t polled it’s performed.
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| Image:Instagram |
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