Chivas Regal Launches "I Rise, We Rise" Campaign Featuring Nigerian Artist BNXN

Image: DP

Chivas Regal, the iconic Scotch whisky brand, has unveiled its transformative "I Rise, We Rise" campaign, celebrating the power of collaboration and creativity. This groundbreaking initiative underscores Chivas Regal’s commitment to championing the journey of talents and positioning itself as the brand for those who embody the spirit of collective success.

At the heart of this campaign is Nigerian artist BNXN, formerly known as Buju. BNXN’s distinctive voice and energetic performances epitomize resilience and the spirit of rising above challenges. His journey from an emerging talent to a global sensation aligns perfectly with Chivas Regal’s philosophy of shared success.

Joining BNXN in this visionary endeavor are his longtime collaborators, TG Omori and Sore Adebisi. TG Omori, celebrated as one of Nigeria’s leading music video directors, brings his innovative visual storytelling to the campaign. His work has set new standards in the industry, capturing the essence of BNXN’s music and amplifying its impact.

Creative Director, Creative Entrepreneur, and Co-founder of @headsbybnxn, Sore Adebisi, has played a pivotal role in shaping BNXN’s distinctive brand and visual narrative. His creative direction adds depth and authenticity to the campaign, highlighting the transformative impact of mentorship within the creative industry.

The "I Rise, We Rise" campaign is a testament to the collective journey of creativity, emphasizing community, mentorship, and the shared determination to overcome obstacles. BNXN will lead a series of insightful discussions alongside TG Omori and Sore Adebisi, exploring the challenges and opportunities facing the next generation of creatives.

The campaign will feature three episodes that delve into their collaborative process, offering invaluable insights and inspiration for aspiring talents. Additionally, they will discuss the future of the creative industry, highlighting emerging trends and innovations that will shape the next wave of artistic expression.

Stay tuned for more updates and join the conversation with Chivas Regal’s "I Rise, We Rise" campaign, celebrating the power of collective success and creativity.

Source: DP

#ChivasRegal
#IRiseWeRise
#BNXN

#TGOmori
#SoreAdebisi

#CollectiveSuccess

#CreativeIndustry

#Mentorship