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| Image: IG |
Five years into her career in the entertainment industry, Phyna is taking a fresh approach to her professional journey, with plans to work more closely with a management team as she looks towards the next stage of her career.
The reality TV star has spent much of her time in the industry handling her career independently. Despite receiving advice from people around her to get professional management and build a strong team, she chose to take her time before making that move.
For Phyna, those years of independence were important. She wanted to understand the entertainment business, establish her identity and have a clear picture of the kind of career she wanted to build. Rather than rush into working with a team, she preferred to learn through experience, make her own decisions and understand what worked best for her brand.
She explained that remaining independent was never because she failed to recognise the importance of having good management. It was a personal decision that gave her room to grow and understand the business behind her name.
Reflecting on the journey, she said:
“It’s been five years of growth, lessons, mistakes, wins and becoming the woman I am today.
“For four of those years, I built without management, and trust me, it wasn’t because I didn’t hear the advice. People constantly said, ‘Phyna, you need management. You need a good team behind you’.
“But I stayed independent for four years for a reason. I needed that time to understand myself, discover what I wanted, build my brand, make my own decisions, and learn the business of being Phyna.
“Now, I’ve reached a point where I’m ready for a new chapter. I’ve decided to take more deliberate control of my career, articulate my vision, set the direction I want my life and brand to go, and allow a management team to do what they do best.
“I’m not handing over my identity; I’m building a stronger structure around it.
“I’ve done the growing, I’ve done the learning, and now I’m ready to scale.
“Five years in, and this is only the beginning.”
Her decision marks a change in how she intends to handle her professional commitments. After years of making independent decisions and learning the demands of the industry, she believes it is time to have the right people around her to support her ambitions.
However, bringing in management does not mean giving up control of her identity or allowing others to decide what her brand should represent. She wants to remain involved in the decisions that concern her career and the direction she hopes to take.
Having spent the last few years building her name and understanding the business, with a clearer vision and a team to help her take things further. Phyna is now looking towards a more structured approach to her career. For her, this is not about starting again but building on what she has already achieved.
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