 |
| Image:Instagram |
Former Big Brother Naija housemate Faith Adewale has ventured into the film promotion space after creating an augmented reality game for Nollywood actress and filmmaker Funke Akindele’s upcoming movie, The Four: No One Fights Alone.
Faith announced the development on his social media page on Monday, November 9, 2026, expressing excitement about the opportunity to combine technology and entertainment in promoting the forthcoming production.
The augmented reality game, which is accessible through a Snapchat lens, allows users to participate in an interactive experience inspired by the movie.
According to the reality TV star, players are required to rescue three of their real-life friends from danger while competing to record the fastest completion time.
Participants can also check their positions on a leaderboard, creating an opportunity for friendly competition among users.
Beyond the gaming experience, the Snapchat feature also provides a direct option for users to purchase cinema tickets for the movie without leaving the platform.
Sharing details of the project, Faith wrote: “I built an augmented reality game for @funkeakindele’s new movie, The 4! Save 3 of your real friends from danger, race for the fastest time and see how you rank on the leaderboard. You can even buy tickets for the movie right inside the Snapchat lens.”
The project is a testament of the growing relationship between digital technology and the entertainment industry, as filmmakers continue to explore innovative ways of attracting audiences and promoting their productions.
Faith, who rose to prominence during the 10th season of Big Brother Naija in 2025, is a medical doctor with a background in augmented reality development.
Since gaining public recognition through the reality television programme, he has continued to pursue his interests beyond the entertainment industry.
He has also worked on technology-related projects with Nigerian music stars, including Ladipoe and Mr Eazi, while collaborating with international technology platforms such as Facebook and Snapchat.
Meanwhile, The Four: No One Fights Alone is scheduled for a global cinema release on December 11, 2026.
The movie, produced by Funke Akindele Network and distributed by FilmOne Entertainment, tells the story of four women whose friendship, loyalty and courage are put to the test as they fight for the future of a young man they love.
The production features an impressive cast, including Funke Akindele, Bisola Aiyeola, Chioma Akpotha, Richard Mofe-Damijo, Timini Egbuson, Lateef Adedimeji, Ali Nuhu, Uzor Arukwe, Ronke Oshodi-Oke, Antar Laniyan and Wunmi Toriola.
Musicians Waje and Shoday are also part of the movie.
Faith’s latest project adds an interactive digital dimension to the film's promotional campaign ahead of its December release.
#Vralcontent
#Entertaientdaily
No comments:
Post a Comment