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Nollywood actress and filmmaker Victoria Kolawole, popularly known as Cha Cha, is set to unveil her latest Yoruba film, titled HUSTLE, a project centred on the realities of survival, ambition and the daily struggles that define life in Lagos.
The upcoming movie was filmed extensively on location in Lagos, bringing the atmosphere and energy of the bustling city into the production. While details of the storyline are being kept largely under wraps, the project is expected to explore the different pressures people face as they navigate work, survival and the pursuit of better opportunities.
Kolawole is producing the movie, while filmmaker Azeez Ijaduade, popularly known as King Zeez, is directing the project.
The production has already generated interest following a series of promotional materials and behind-the-scenes content shared by the filmmaker and members of the cast on social media.
Among the leading actors attached to the project is Seyi Edun, who plays the character Juju. Edun is joined by Farulee Ogo as Kala, Momma Dessy as Dessy, Lytee World as Thelaw and Olammy Akins as Ola.
The cast members have also been featured in character-focused promotional materials released ahead of the film’s official debut.
Victoria Kolawole Leads Production
For Kolawole, HUSTLE represents another addition to her growing body of work as an actress and filmmaker.
The filmmaker has continued to explore stories that connect with everyday experiences while building projects within the Nigerian film industry. With HUSTLE, the focus appears to be on the realities associated with life in Lagos, a city widely known for its fast pace, competitive environment and diverse population.
Filming the project extensively in Lagos allows the movie to draw from the city’s streets, neighbourhoods and everyday atmosphere. The setting is expected to play an important role in presenting the struggles and ambitions explored in the story.
The production team completed principal photography around July 2026, marking the end of the major filming stage.
Since wrapping up production, Kolawole has continued to build anticipation for the project through promotional posts, character posters and behind-the-scenes videos.
Her social media updates have given audiences glimpses of the actors and production process without revealing too much about the storyline.
‘HUSTLE’ Set To Drop Soon
Although HUSTLE has been described as a forthcoming project and the filmmaker has continued to tease its arrival, an official release date has yet to be announced.
The film is expected to be released digitally or through a cinema platform, but details about the exact distribution channel and premiere date remain undisclosed.
The absence of a confirmed release date has not stopped anticipation around the project, with the promotional campaign gradually introducing the film and its characters to potential viewers.
The character posters have particularly helped to introduce the personalities audiences can expect to encounter when the movie eventually premieres.
With King Zeez behind the camera and Kolawole overseeing the production, HUSTLE brings together a cast and creative team with experience in Nigerian entertainment.
Lagos At The Centre Of The Story
The choice of Lagos as the primary filming location is also significant to the movie’s theme.
Known for its fast-moving lifestyle and diverse opportunities, Lagos provides a natural setting for a story built around hustle and survival. The city has frequently featured in Nigerian films as both a backdrop and an important part of the narrative, reflecting the experiences of people trying to build their lives amid its challenges.
By filming heavily on location, HUSTLE is positioned to capture some of the energy associated with everyday life in the city.
As the film moves towards its eventual release, attention will likely remain focused on the cast, characters and storyline that Kolawole and her team have been carefully teasing.
For now, the production team is keeping the exact release details under wraps while continuing to promote the project.
With principal photography completed and promotional materials already being released, HUSTLE is now moving closer to its official debut.
The upcoming Yoruba film is expected to offer audiences a story rooted in Lagos and the realities of people navigating the city in search of survival, progress and a better future.
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