Ubi Franklin Explains How Investing in Mama-Put Vendors Could Build Massive Wealth

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Music executive and entrepreneur Ubi Franklin has shared an unconventional business idea that, in his opinion, has the potential to create enormous wealth. Rather than focusing on technology, real estate or other industries often associated with billionaires, he pointed to the humble mama-put business as one of the most rewarding investment opportunities available, particularly in densely populated areas and busy motor parks.

Franklin believes that instead of opening and managing a single food outlet, an investor could spread funds across multiple food vendors who already understand the business and have an established customer base. According to him, this approach could produce steady daily returns if managed properly.

Explaining the concept, he said:

“The fastest way to become a billionaire on the mainland or in a populated area is to invest in 100 mama-put food vendors that sell food at a motor park.

Give them ₦50,000 each to cook food, and every day they come back to remit. Do you know how much you will make every day? Those guys make almost 250%.

Just imagine that you give them ₦50,000 to cook, and they come back with ₦150,000. And you take ₦50,000, give them ₦50,000 as their earning, and they use the remaining ₦50,000 to go and continue cooking.

Everyday you’re taking ₦50,000 from them. Calculate ₦50,000 daily times 365 days. That's on one person. In a year, you will make ₦1.8 billion.”

Using the illustration, Franklin argued that the strength of the business lies in its consistency and volume rather than in a large one-time investment. His idea revolves around providing startup capital to numerous vendors, allowing them to continue their daily operations while the investor earns a fixed return from each business every day.

The music executive's example paints a picture of a model built around scale. Instead of depending on one successful outlet, the investment is spread across 100 different vendors. In his view, that reduces reliance on a single business while multiplying the potential income through several operators working simultaneously.

His calculation assumes that each vendor maintains the same level of daily sales throughout the year, enabling the investor to recover the initial cooking capital, pay the vendor an agreed earning and retain a daily profit. Based on those figures, Franklin estimated that one vendor alone could generate about ₦18.25 million annually for the investor, while multiplying that by 100 vendors would push yearly earnings to approximately ₦1.8 billion.

Although the figures he presented are based on his own assumptions and projections, Franklin's broader message is that profitable opportunities are not always found in glamorous industries. He believes everyday businesses that serve constant demand can become highly rewarding when approached with the right funding strategy and expanded on a large scale.

For Franklin, the local food business represents more than a means of earning a living. He sees it as an overlooked investment opportunity capable of generating substantial returns when backed by capital, disciplined management and a network of committed entrepreneurs.

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