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Actor and filmmaker Uzee Usman has attributed the slow growth of Kannywood, Nigeria’s Hausa-language film industry, to inadequate sponsorship and limited financial investment, saying the sector has enormous potential but lacks the support needed to compete on a larger scale.
Speaking during a recent appearance on The Morayo Show, the award-winning actor said Kannywood has existed for decades and is home to talented filmmakers and compelling stories, yet continues to face challenges because influential individuals in northern Nigeria have not embraced the industry as investors.
According to him, the lack of consistent financial backing has prevented many producers from executing bigger projects capable of attracting wider audiences both within and outside the country.
“Despite being around for a while and having good stories, I think the major issue affecting Kannywood is the lack of sponsorship and investment,” he said.
“Many northerners who are millionaires and politicians don’t really believe in or invest in the entertainment industry the way people in the South (Nollywood) do.”
Calls For Greater Support
Usman argued that the entertainment industry can contribute significantly to economic growth, job creation and cultural promotion if it receives the same level of attention enjoyed by other sectors.
He noted that more investment would improve production quality, expand distribution channels and create opportunities for emerging actors, directors and producers.
The filmmaker believes Kannywood possesses the creativity needed to compete globally but requires stronger institutional and private-sector support to unlock its full potential.
He suggested that increased investment from business leaders and public figures in northern Nigeria could transform the industry into a stronger economic and cultural force.
A Career Across Two Industries
Although widely recognised as one of Kannywood’s leading actors, Uzee Usman has also established himself as a respected figure in Nollywood.
Born and raised in Kaduna State, the actor is of Yoruba descent from Kwara State, giving him a unique background that has enabled him to work successfully in both Nigeria’s Hausa and English-language film industries.
His versatility has allowed him to bridge cultural divides while reaching audiences across different regions of the country.
Strong Educational Background
Away from acting, Usman has invested heavily in his education and professional development.
He studied Political Science and English Language at the University of Abuja, equipping himself with academic knowledge that complements his creative career.
He later received an honorary doctorate in Media and Communications Studies from Iheris University, Togo, in recognition of his contributions to the entertainment industry.
To further strengthen his filmmaking skills, he also underwent training in Special Effects in South Africa, gaining technical expertise that has influenced many of his productions.
Journey Into Filmmaking
Usman’s journey in the entertainment industry began in 2003, not as an actor but as a make-up artist.
His passion for storytelling eventually inspired him to transition into filmmaking, officially launching his career as a producer and actor in 2013.
Since then, he has built an impressive filmography spanning both Kannywood and Nollywood.
Over the years, he has become known for producing and starring in projects that combine strong storytelling with cultural authenticity.
Award-Winning Productions
The actor’s dedication has earned him several industry recognitions.
His movie Oga Abuja won Best Hausa Movie of the Year at the 2013 City People Entertainment Awards, further establishing him as one of Kannywood’s leading filmmakers.
Another production, Maja, received Best Film of the Year (Kannywood) at the 2014 City People Entertainment Awards and was also nominated for Best Picture at the 2014 Nigeria Entertainment Awards.
Beyond Kannywood, Usman has featured in notable Nollywood productions including Voiceless, Mustapha, Anikulapo, and A Tribe Called Judah, showcasing his ability to perform across different genres and languages.
Looking Ahead
Despite the challenges confronting Kannywood, Usman remains optimistic about the future of the industry.
He believes that with greater investment, stronger partnerships and improved infrastructure, Hausa-language films can achieve even greater recognition both locally and internationally.
His comments have also reignited conversations about the importance of supporting regional film industries as part of Nigeria’s broader creative economy.
As discussions continue, many industry stakeholders agree that increased funding and collaboration could help Kannywood realise its enormous potential and strengthen its contribution to African cinema.
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