Blord Signs Queen Mercy Atang As First Brand Ambassador In Worth ₦70 Million Deal

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Blord Group has entered a new phase of brand expansion as its CEO, Linus Williams, officially announced media personality Queen Mercy Atang as the company’s first-ever brand ambassador since its operations began seven years ago.

The announcement signals a notable step for the company, which has continued to expand its presence within Nigeria’s business and digital space. The deal is also described as a ₦70 million partnership, positioning Queen Mercy not only as a brand representative but also as one of the top shareholders in the organization.

Blord made the announcement through his social media page, where he shared his excitement about the collaboration and welcomed Queen Mercy into what he described as a special role within the brand structure. The move reflects a combination of endorsement and business interest, bringing entertainment influence and entrepreneurship together under one agreement.

In his words, he stated:

“AS THE CEO OF BLORDGROUP I WANT TO WELCOME OUR FIRST EVER AMBASSADOR AFTER 7 YEARS OF OPERATIONS, QUEEN MERCY ATANG , SHES NOT JUST AN AMBASSADOR BUT TOP SHAREHOLDER OF BLORDGROUP , WELCOME QUEEN , WELCOME THE QUEEN OF BLORDGROUP"

The message highlights both celebration and recognition, presenting Queen Mercy as a key figure within the brand’s evolving identity. By describing her as more than just an ambassador, the announcement suggests a deeper level of involvement beyond traditional promotional roles.

In a separate post, he added:

“THE KING AND QUEEN OF BLORDGROUP ! THE LOVE QUEEN HAS FOR BLORDGROUP CANT BE EXPLAINED ENOUGH, THANK YOU FOR CHOOSING TO WORK WITH US MY DEAR QUEEN MERCY”

This second statement further emphasizes the tone of partnership and appreciation, presenting the collaboration as a shared journey between both parties.

The deal has drawn attention due to its combination of brand ambassadorship and shareholding involvement, a structure that blends marketing influence with equity participation. It also marks Queen Mercy’s entry into a more business-oriented role within the brand ecosystem.

With this development, Blord Group continues to position itself as a brand open to collaborations that merge entertainment influence with entrepreneurial growth, while Queen Mercy steps into a new phase that extends her presence beyond media and into business partnership.

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