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Nigerian music star L.A.X has taken a new career turn after being appointed as Executive Director of SIFAX Logistics, a subsidiary of the SIFAX Group owned by his father, billionaire businessman Taiwo Afolabi.
The appointment was announced on the company’s official social media page on the same day the singer celebrated his 33rd birthday, making the occasion a double milestone in his personal and professional life.
The company praised his leadership qualities and commitment to excellence while welcoming him into his new corporate role.
Born Damilola Afolabi, L.A.X is widely known for his impact on the Afrobeats scene. Before stepping into corporate leadership, he built a solid career in music, gaining recognition for his unique sound and consistency in the industry.
His journey began after returning to Nigeria following his education abroad, where he studied at the University of Salford in the United Kingdom.
His entry into the music industry was boosted through early industry connections, including his introduction to Grammy-winning artist Wizkid, which led to his signing with Starboy Entertainment. Under the label, he gained wider exposure and established himself as one of the emerging voices in contemporary Afrobeats.
After exiting the label, L.A.X went on to create his own imprint, Rasaki Music Group, further cementing his independence as an artist.
His debut album, Rasaking, featured collaborations with top Nigerian stars and helped expand his reach within and outside the country. Over the years, he has continued to release hit songs and maintain relevance in Nigeria’s competitive music industry.
His move into the corporate world reflects a blend of creativity and formal education. While it is uncommon for entertainers in Nigeria to transition into executive roles within major business conglomerates, his appointment signals a structured path within his family’s enterprise.
The SIFAX Group, founded by his father SIFAX Group, is a major player in logistics, shipping, aviation handling, hospitality, and port operations.
The company runs key infrastructure across Nigeria and West Africa, including port terminals, aviation support services, and luxury hospitality investments.
With operations spanning multiple sectors, the group has grown into one of the most diversified logistics and infrastructure companies in the region. L.A.X’s new role is expected to contribute to the company’s ongoing expansion efforts, particularly in modernising logistics operations and improving efficiency across its subsidiaries.
Industry watchers have described the appointment as part of a broader succession and leadership development strategy within the Afolabi family, where younger members are gradually being integrated into management roles across the group’s businesses.
For L.A.X, the development marks a new chapter beyond music, positioning him in a leadership environment that demands strategic thinking and business oversight.
While he has not announced any retirement from music, the dual identity of artist and executive is expected to shape the next phase of his career.
As he balances entertainment and corporate responsibilities, his transition continues to generate attention in both the music and business communities, highlighting an unusual but notable crossover between Nigeria’s creative industry and corporate leadership.
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