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Nollywood actor IK Ogbonna has added his voice to the growing debate surrounding the ongoing online clash between social media personalities Very Dark Man (VDM) and King Mitchy, calling for stronger regulation of social media platforms and greater accountability among content creators and blogs.
Taking to his Instagram page, the actor expressed deep concern over what he described as the dangerous direction of digital culture, where sensationalism is often rewarded while meaningful content is ignored. According to him, the lack of structure and oversight on social media has allowed harmful behaviour to thrive unchecked.
“At this point, I strongly believe social media needs regulation. No parental guidance. No accountability. Stupidity is rewarded, substance is ignored. Clout has become currency, and money has blinded many to the fact that this is only the beginning,” Ogbonna wrote.
He further questioned who truly holds the power to control online narratives, warning that even those entrusted to bring order often exploit the same platforms for personal gain.
“The real question is: who regulates the regulators? Because those we trust to fix it often use it for their own advantage. At the very least, blogs and high-traffic pages must take responsibility for what they amplify. What you promote shapes minds. Last, last, I pray for wisdom,” he added.
Ogbonna’s comments come amid heightened public attention on the heated exchange between VDM and Mitchy, which has sparked widespread debates about online bullying, accountability, and the consequences of viral culture.
Similarly, Nollywood actress and filmmaker Mary Njoku weighed in on the growing noise on social media, questioning whether her generation has lost focus on meaningful goals. She expressed shock at the level of distractions competing for attention online, wondering if people had collectively chosen fleeting entertainment over long-term direction.
Mary noted that she briefly went online and was unsettled by the volume of trivial content dominating public discourse. She questioned whether society still possessed the discipline to concentrate on what truly matters in shaping personal growth and collective progress.
In previous reflections, IK Ogbonna had also spoken extensively about modern fame culture, describing clout as the new form of currency that many people are eager to spend. He warned, however, that chasing instant recognition often leads to short-lived success.
“Not all fake is created equal,” he once said, explaining that while forced fame may deliver quick visibility, it rarely translates into lasting relevance or respect.
Veteran actress Omotola Jalade Ekeinde has also shared her thoughts on the evolving digital landscape, pointing out that attention has become the most valuable asset online. She cautioned users against going to extreme lengths to trend, urging them to remain grounded.
“Attention is the new currency,” Omotola said, warning that uncontrolled pursuit of virality could eventually turn people into slaves of algorithms rather than masters of their narratives.
Mary Njoku had earlier issued a wake-up call to social media users, lamenting the decline of direct, honest conversations. She recalled a time when people addressed issues privately and constructively, rather than rushing online to seek validation, sympathy, and temporary fame.
According to her, the rise of “keyboard warriors” has shifted problem-solving away from meaningful dialogue toward public spectacle, often worsening conflicts instead of resolving them.
Comedian Ayo Makun, popularly known as AY, also contributed to the conversation by highlighting the irony of online praise culture. He observed that foolish remarks often receive applause when they align with popular opinion, while wisdom is attacked when it challenges prevailing sentiments.
Together, these voices reflect growing concern within Nigeria’s entertainment industry about the unchecked influence of social media, the dangers of clout chasing, and the need for responsible content creation. As public figures continue to speak out, the conversation around regulation, accountability, and digital ethics appears far from over.
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