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British-Nigerian actor Damson Idris has officially joined the Formula 1 family as its Global Brand Ambassador, a move that cements his growing influence both on-screen and in the world of motorsport.
This appointment comes shortly after the blockbuster success of F1: The Movie, in which Idris starred as rookie driver Joshua Pearce alongside Brad Pitt’s Sonny Hayes. Filmed during real Grand Prix weekends with both actors behind the wheel of modified Formula 2 cars, the film grossed over $630 million globally and earned a Best Picture Oscar nomination, demonstrating the wide appeal of Idris’s talent and charisma.
Idris’s journey with Formula 1 extends beyond cinema. At the 2025 Met Gala, he made a memorable appearance arriving in a custom white Tommy Hilfiger race car, wearing a full racing suit, and dramatically revealing a red tartan three-piece tuxedo underneath, paying tribute to his Nigerian heritage and late mother, Silifat Idris.
His style and presence at high-profile events have made him a natural choice to represent F1’s global brand.
Stefano Domenicali, President and CEO of Formula 1, welcomed Idris, noting that his authenticity and passion for the sport align with F1’s mission to grow its fanbase and reach new audiences.
Idris himself emphasized that the sport sits at the intersection of culture, performance, and precision values he admires and now embodies as an ambassador.
In his role, Idris will attend Grands Prix, support promotional campaigns, and help engage a younger generation of F1 fans. He recently appeared in F1’s All To Drive For campaign, which includes all 22 drivers, reflecting his integration into the sport’s marketing and outreach initiatives.
Off-track, Idris continues his acting career with upcoming roles, including Tomi Adeyemi’s Children of Blood and Bone and portraying Miles Davis in Miles & Juliette.
His dual engagement in film and sport illustrates a modern fusion of entertainment and athletic culture, making him a uniquely positioned figure to bridge audiences worldwide.
Damson Idris’s appointment as Formula 1 Global Brand Ambassador is more than a celebrity endorsement it’s a celebration of talent, heritage, and the growing global reach of both Nigerian artistry and the sport itself.
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