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Popular Nigerian singer Jaywon has shared his thoughts on the growing obsession with numbers in the music industry, stressing that true success goes far beyond streams, charts, and social media hype.
The artiste made this known in a post shared on his social media page, where he addressed what he described as a misguided mindset among many young and upcoming musicians.
According to Jaywon, a lot of artistes now measure success solely by digital numbers, public recognition, and financial strength, while overlooking the deeper purpose of music.
Jaywon stated that many young minds believe that having high streaming figures, a strong public relations team, widespread recognition, and money to promote songs automatically makes an artiste the best in the industry.
He described this way of thinking as narrow and misleading, noting that numbers alone do not define greatness or artistic relevance.
In his words, he wrote, “The problem with a lot of you youngins and small minds is thinking music is only about numbers. You believe that because you’ve got streams, recognition, a strong PR machine, and money to throw around, that automatically makes you the best artist in the world. Lol.”
The singer went further to explain that music should be judged by its impact, not just commercial performance. According to him, music has the power to shape opinions, change mindsets, and connect deeply with people on an emotional level, which is something numbers cannot fully measure.
Jaywon emphasized that songs that truly matter are those that touch lives and stand the test of time. He noted that while trends may come and go, impactful music remains relevant long after its release.
This, he said, is the reason legendary musicians continue to be celebrated decades after their peak.
Referencing iconic figures such as Bob Marley and Fela Anikulapo-Kuti, Jaywon pointed out that their music still resonates today because of the strong messages and social impact embedded in their work.
He added that their relevance is proof that true artistry is about creating music that speaks to the soul, not just topping charts.
He wrote, “Music isn’t about numbers. It’s about impact, changing minds and touching souls. That’s why legends like Bob Marley and Fela still matter. Their music is forever.”
Jaywon’s comments have since sparked conversations across social media, with fans and fellow artistes sharing mixed reactions.
While some agreed with his perspective, others argued that numbers also play an important role in today’s digital music era. However, many supporters praised him for speaking honestly about the pressures facing modern artistes.
The singer’s statement comes at a time when the Nigerian music industry continues to gain global recognition, with artistes competing fiercely for streams, awards, and international visibility. Amid this competition, Jaywon’s message serves as a reminder that longevity and legacy are built on substance, not just statistics.
As discussions continue, his remarks have once again highlighted the ongoing debate between artistry and commercial success in the ever-evolving music landscape.
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