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Highlife and Afrobeats star Flavour has fired back at a social media user who accused him of failing to support upcoming Igbo musicians, offering a blunt response that has since sparked debate online.
The exchange began after a critic identified as Charles took to social media to fault the singer, alleging that he prioritises personal projects over investing in emerging talents from the South-East. According to Charles, several gifted Igbo artistes are struggling to survive in the music industry without meaningful support from established stars.
In his post, Charles directly called out Flavour, claiming the singer has never made any effort to promote or collaborate with young musicians from the region. He further criticised Flavour’s association with controversial cleric and entertainer Odumeje, suggesting the partnership was misplaced.
“We have wonderfully talented Igbo boys scattered all over the south east trying to survive in their music career with no verse, no signing, no promotion from these so called Igbo super stars. @2niteFlavour never deemed it fit to give any of these guys support of whatever kind, instead he’s wasting money and time on a fake pastor and comedian odumeje,” Charles wrote.
He went on to accuse the music star of deliberately avoiding collaborations with emerging talents out of fear that they might outshine him in the future.
“He knows odumeje is a joke and will never have anything good to offer, so no fear of odumeje overtaking him. He believes signing or promoting young Igbo talents will make these guys greater than him, so he’s afraid of them taking over even when it’s obvious he himself is no longer in charge,” the critic added.
Charles also made sweeping allegations about Igbo artistes in general, accusing them of selfishness and claiming that the lack of support has pushed many young creatives into desperation.
“Igbo have the most w!cked and selfish artists and God will pvn!sh all of them for allowing young talents be wasted in Igbo land. Many of these young talents become jobless and join the unknown gvn men when their music career fails,” he concluded.
Flavour, known for his calm public persona, chose to respond directly to the criticism, but with a sharp and straightforward message delivered in Igbo. Rather than defending his personal choices, the singer encouraged the critic to take responsibility and become part of the solution.
“I have given you people one serious advice for the new year. Jee chuba ego o. Chuta ego then start your own label make you help the wonderfully talented Igbo boys scattered all over. Make us proud Odogwu Charles,” Flavour replied.
Translated loosely, the singer’s message means, “Go and make money. Find money and start your own label so you can help the talented Igbo boys scattered everywhere.”
Flavour’s response suggested that instead of placing expectations on established artistes, critics should invest their own resources into building platforms that support young talents. His comment quickly gained traction, with fans and industry observers weighing in on both sides of the argument.
While some social media users applauded Flavour for standing his ground and encouraging self-initiative, others argued that influential artistes still have a responsibility to mentor and uplift the next generation.
The debate has once again reignited conversations around mentorship, gatekeeping, and regional solidarity within Nigeria’s music industry. As one of the most prominent musicians from the South-East, Flavour’s role in shaping the future of Igbo music remains a subject of public interest.
For now, the singer appears unfazed by the criticism, choosing instead to challenge his detractor to turn complaints into action.
#Flavour
#Odumeje
#NollywoodTimes
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