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Big Brother Naija Season 10 housemate, Kaybobo, is making waves beyond the reality TV stage as he shares his plans to leverage the fame he gained from the show. In an in-depth interview with Sunday Scoop, the popular ex-housemate spoke candidly about his ambitions and how he intends to turn his newfound popularity into long-term success.
Kaybobo revealed that his strategy focuses on three main areas: entrepreneurship, entertainment, and advocacy. “My BBNaija fame is something I intend to leverage long-term across three areas: entrepreneurship, entertainment, and advocacy. First, I want to build sustainable businesses that reflect my personality, creativity, and the needs of my audience. Secondly, I plan to deepen my footprint in entertainment, whether through acting, fashion, or brand partnerships, because the show amplified my ability to connect with people. And finally, advocacy is important to me. I want to use my voice to spotlight issues that matter, inspire young Nigerians, and create real impact in my community,” he explained.
According to Kaybobo, his entrepreneurial ambitions will allow him to create opportunities not just for himself, but also for those who support him. He emphasized the importance of building businesses that resonate with his personal brand while also catering to the needs of his audience. Through this approach, he aims to establish a sustainable foundation that goes beyond fleeting fame and ensures long-term relevance in the business world.
In addition to business, Kaybobo wants to further cement his presence in entertainment. He sees the BBNaija platform as a springboard to explore acting, fashion ventures, and strategic brand partnerships. “The show amplified my ability to connect with people,” he noted, adding that his experience in the house has given him the visibility and influence to pursue multiple creative avenues. By leveraging his popularity in diverse areas of entertainment, Kaybobo aims to remain a prominent figure in Nigeria’s media and creative landscape.
Advocacy is also a key component of his post-BBNaija plan. Kaybobo highlighted the responsibility that comes with being a public figure and intends to use his platform to spotlight social issues and inspire young Nigerians. By advocating for causes that matter, he hopes to create a positive impact on society and contribute to meaningful change within his community.
Reflecting on his time in the BBNaija house, Kaybobo admitted that he entered the show with no specific strategy. “Normally, I don’t watch the show prior to coming into the house. I never had any game plan whatsoever. I went into the house being my authentic self and being myself to the very best,” he said. He emphasized that authenticity played a crucial role in his success, allowing viewers to connect with him genuinely.
When asked what motivated him to audition for the reality show, Kaybobo explained, “What motivated me to audition was the exposure for entertainment visibility and business opportunities to grow my brand.” The reality TV platform offered him a unique chance to showcase his personality, talents, and ambitions to a wide audience, and he is determined to capitalize on that momentum.
Finally, Kaybobo shared a personal note about how he wants fans to perceive him. “Something I wish my fans understood about me is that I’m not a boring person. I’m a fun person, outgoing, jovial, and super ambitious,” he said. This combination of authenticity, ambition, and charisma has helped him build a strong connection with fans and positions him for continued success in the entertainment industry.
With a clear vision and well-defined plans, Kaybobo is demonstrating that BBNaija fame can be more than just a fleeting moment—it can be a platform for lasting influence, creative growth, and meaningful impact on society.
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