“Nathaniel Bassey Inspired Me" – Peller After Earning $143,000 From Hallelujah Challenge

 

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In a heartfelt social media message, Nigerian content creator Peller publicly expressed deep gratitude to gospel singer Nathaniel Bassey, acknowledging that Bassey’s viral Hallelujah Challenge inspired and empowered him. Through participating in the devotional trend, Peller reportedly earned 11 million TikTok coins — which, at the platform’s exchange rate, equals approximately US$143,000. 

However, TikTok typically retains 50 percent of such earnings as commission or platform fees, meaning content creators receive about half the gross amount. After this deduction, Peller’s take-home share amounts to roughly US$71,500, which, given current exchange rates, is around ₦103.5 million in Nigerian currency. 

Peller’s expression of gratitude goes beyond financial success: he credits Nathaniel Bassey’s bold faith and spiritual creativity for motivating him to explore monetizable content rooted in worship, prayer, and community engagement. This alignment of faith and content creation marks a growing trend in Nigeria’s digital space, where religious challenges and devotional streams draw large, dedicated audiences. The Hallelujah Challenge has proved particularly potent, inspiring worshippers across Nigeria and beyond to join late-night prayer sessions online, fueling massive viewership across TikTok, Instagram, and YouTube. 

Peller’s revenue success underscores both the earning potential and risks for creators engaging in spiritually themed content. While the gross earnings are impressive, creators must remain mindful of platform deductions, tax implications, and currency fluctuations. Yet beyond the dollars and naira, the story signals how faith-based challenges can galvanize followers, generate monetisation, and reshape the creative economy in Nigeria’s church and digital ecosystems.

As Peller basks in his windfall, his shout-out to Nathaniel Bassey underscores the ripple effect of spiritual leadership meeting new media — where one act of worship inspires millions of souls and thousands of coins.

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