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Nigerian rapper Zlatan Ibile has advised aspiring musicians to plan for their mental well-being as they navigate the challenges of the music industry.
The Zanku crooner made this statement via his social media page on Thursday, August 29, 2025, emphasizing the need for therapy even as they invest in marketing and promotion.
In his post on X, Zlatan wrote, “If you get brother or sister wey be fast rising artist and you believe say he or she go blow as una dey keep money for marketing and promo make una dey keep therapist money for one side tooo cos lol!!!”
The rapper’s advice reflects a growing recognition of the emotional toll the music industry can have on artists. Over the years, several Nigerian musicians have opened up about facing mental health challenges, particularly depression, while trying to succeed in a competitive and high-pressure environment.
Zlatan urged both upcoming artistes and their sponsors to prioritize therapy expenses alongside their promotional budgets. “The music industry is not just about talent and exposure; it also tests your emotional resilience. Preparing mentally is as important as preparing financially,” he stated.
Daily Post recalls that in 2022, singer Omah Lay revealed via his X handle that his depression worsened after a personal incident involving his therapist, highlighting how critical mental health support can be for artists.
Similarly, other musicians have shared experiences of anxiety and stress stemming from public scrutiny, rigorous schedules, and personal challenges.
Industry observers say Zlatan’s message is timely and necessary, particularly for the new generation of artists eager to achieve rapid success. By encouraging early attention to mental health, the rapper hopes to reduce burnout and long-term psychological strain among rising stars.
Fans and fellow musicians have lauded Zlatan for his candid advice, noting that many artists overlook the mental health aspect while chasing fame and financial success. His statement also signals a broader shift in the Nigerian music industry, where conversations around mental health are gradually becoming less stigmatized.
As upcoming artistes strive for recognition, Zlatan’s guidance underscores the importance of holistic planning, encompassing both professional growth and emotional wellness. He concluded, “No matter how fast you rise, your mind must be cared for, or the success won’t feel complete.”
The message serves as a reminder to aspiring musicians that achieving fame comes with responsibilities, and investing in mental health is as crucial as investing in music production and promotion.
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