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Nigerian actor Gabriel Afolayan has highlighted the importance of feedback in improving Nollywood films and the industry at large.
Speaking with Saturday Beats, Afolayan stressed that criticism is essential for growth. “Criticism is needed. How do we get better if people are not ready to talk about what we are doing? Both the audience and filmmakers have to come together,” he said.
He also addressed Nollywood’s readiness for action-packed and diverse genres, affirming that the industry is prepared to take on any challenge. “Nollywood is ready for everything. Trust me, we just need to keep serving. You don’t know how intelligent people are until you create something that will blow their minds. Even if you believe you’ve made a great film, until an audience watches it and decides whether it’s good or not, nothing else really matters. I feel our audience is ready for everything we have to give them,” Afolayan stated.
The actor went further to commend the insight and analytical skills of Nigerian viewers, saying they bring immense value to the film industry.
“The taste buds of Nigerians when it comes to different movie genres are very sharp. You see people in the medical field analysing films as if they were part of the production. Ordinary people dissect movies, and you’ll be amazed. You know why? Because we make these films for them. A film doesn’t belong to the filmmaker; they are just instruments the universe uses to put it together. And because they love the film, they’ll put money in your pocket as a filmmaker. But even after you release a film, you won’t make anything from it until the audience says it is good enough,” he explained.
This perspective underlines Afolayan’s belief that audience engagement and constructive critique are vital for Nollywood’s continuous growth.
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