Subscribers Fume as MultiChoice Raises DStv Compact Package by 21%

 

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MultiChoice Nigeria’s recent announcement of a 21% increase in the subscription fee for its DStv Compact package, raising the price from ₦15,700 to ₦19,000, has sparked significant backlash from subscribers. Effective March 1, 2025, this marks the second price hike in less than a year, following a similar adjustment in May 2024. The company attributed the increase to inflation and rising operational costs, but many customers are frustrated, citing concerns about service quality and the frequency of price adjustments.

In a customer notice, MultiChoice defended the move, stating it was part of a pricing structure review necessary to maintain “world-class homegrown and international content” delivered through advanced technology. While the DStv Compact package is affected, the prices for Compact Plus (₦30,000) and Premium (₦44,500) bouquets remain unchanged. However, this has done little to appease subscribers, who feel the increases are disproportionate to the value they receive.

Social media and online forums have been flooded with complaints, with many subscribers threatening to cancel their subscriptions or switch to alternative platforms. Critics argue that MultiChoice’s pricing strategy is out of touch with the economic realities faced by Nigerians, especially amid rising inflation and stagnant incomes. Some have also pointed out that the company’s service quality, including frequent signal disruptions and limited content updates, does not justify the higher costs.

The backlash highlights a growing disconnect between MultiChoice and its customer base. While the company insists the adjustments are necessary to sustain operations, subscribers are increasingly questioning whether the value proposition aligns with the rising costs. As the March 2025 effective date approaches, MultiChoice may face a challenging period of customer retention unless it addresses these concerns and improves its service offerings to match the heightened expectations of its audience.

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