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| Image: DP |
Renowned Nigerian rapper Chibuzor Nelson Azubuike, popularly known as Phyno, has opened up about his decision to rap in his native Igbo dialect, revealing it was a strategic and cultural choice.
Speaking on the latest episode of the ‘In My Opinion’ podcast, Phyno explained that while he initially rapped in English, he decided to embrace his roots to stand out in the global music scene.
“When I got to a point where I had to make a career out of this, I asked myself, ‘What am I going to sell to the world? If I go to the UK, will I sell English to them? They own English. If I go to America, I am selling Igbo to them.’”
Phyno shared that his upbringing in a highlife-influenced neighborhood shaped his music. Combining his lyrical prowess with Igbo culture allowed him to create a sound that resonates globally while staying true to his roots.
“I make sure that I incorporate all the influences into my music and art. I have started wearing the Igbo traditional attire because I have to look different. I have to represent my culture,” he added.
Although influenced by lyrical heavyweights like Busta Rhymes, Jay-Z, Tupac, and Biggie, Phyno realized that tapping into his Igbo heritage would set him apart. His decision has paid off, with fans worldwide celebrating his unique blend of modern rap and traditional African sounds.
#Phyno
#Igbo
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