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| Image: Notjustok |
Popular singer Divine Ikubor, known as Rema, has emphasized the importance of maintaining the cultural essence of Afrobeats to ensure Nigeria's continued dominance in the African music scene. This call comes amid the increasing popularity of the South African genre, Amapiano, within the Nigerian music industry.
In an interview with Apple Music, Rema acknowledged the appeal of Amapiano but stressed the need for Nigerian artists to sustain the influence of Afrobeats on the continent. He shared that his recently released sophomore album, HeIs, was heavily inspired by Afrobeats legends such as Don Jazzy and the Mo’hits crew, 2Baba, Olamide, P-Square, and Timaya.
“I had to go back [while creating my new album]. I took a lot of inspiration from Mo’hits. For the first four seconds, when a Mo’hits’ song comes in, you already know it’s a Mo’hits’ song. Don Jazzy just goes crazy on the beat,” Rema said.
He continued, “The times when Olamide used to drop crazy songs, he still drops crazy songs. At the time when an Olamide song comes on you still know. P-Square, 2Face or Timaya. There used to be times when the beat just…”
While praising Amapiano, Rema pointed out the distinctiveness of past Afrobeats production. “Amapiano is great, it is fire but there used to be a time when Afrobeats production used to be so insane that nothing can survive it in the clubs in Africa. I’m not saying we’ve lost that but I’m just saying that we need more of that. I don’t want us to go too far away from that. We need to sustain it,” he added.
Rema's comments have sparked discussions among fans and industry professionals about the future direction of Nigerian music and the need to preserve its unique cultural heritage. As Afrobeats continues to evolve, artists like Rema are championing the blend of innovation with tradition to keep the genre vibrant and influential.
See the video below:
Rema speaking about the album and effect of recent Afrobeats success pic.twitter.com/PkPGOUlSYO
— Banger Boy🥷 (@Lahon199x) July 15, 2024
Source: DP
#Rema
#Afrobeats
#Amapiano
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