At the WeChat Mini-App Developers Conference, a report was presented with figures for 2024.
🔘 Business scale maintains double-digit growth rates seven years after the launch of mini-apps on WeChat.
🔘The MAU (Monthly Active Users) of mini-games is 500 million users.
🔘Over 400,000 developers are registered on the platform.
🔘 80% of developers are teams of up to 30 people.
🔘Users aged 24 to 40 make up over 45%, and those over 24 make up 85%.
🔘 More than 240 games have quarterly revenue exceeding 10 million yuan.
🔘More than 60 games have a Daily Active User (DAU) base of over 1 million.
🔘Average time spent in games: about 1 hour per day.
🔘14-day retention: 50%.
🔘Source of game launches: over 50% of users launch games through private scenarios, such as sharing in WeChat chats, similar to how we use referrals in Telegram.
#Telegram
#Games
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