Netflix: Account sharing by users to attract charges from 2023

Image: Mashable ME

Users that share their Netflix accounts with others will now do it at a cost as from next year. According to Netflix, users will have to pay charges for password sharing in early 2023. They are instituting a system in which fees for “extra member” sub-accounts are added to plans.

Based on reports from Daily Record UK, Netflix wrote to its shareholders that all households who share their Netflix login information with others will start to incur fees from 2023. It explained that it wants to “monetise” paid-for account sharing globally.

“We’ve landed on a thoughtful approach to monetising account sharing, and we’ll begin rolling this out more broadly starting in early 2023,” Netflix said.

However, the streaming giant is yet to disclose how much the new fees will be, but by reports, the plan is already in its testing phase in a few Latin American countries. It levies a fee for each additional member equal to about one-quarter of the cost of a “standard” Netflix plan.

The development comes months after Netflix experienced its largest-ever subscriber loss earlier this year. Netflix had previously been relatively lax about password sharing and began experimenting with ways to make shared accounts pay.

In addition to the password-sharing fees, Netflix plans to launch less expensive subscription plans backed by advertising the following month.

Source: gazettengr.com

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